B2b services
Post LinkedIn lead magnet · B2b services
When Buy Criteria Start to Shift Almost every searcher I have worked with begins with a crisp buy box. EBITDA range, industry, margins, recurring revenue. It feels airtight. Then reality sets in. Weeks pass with no promising leads. A broker sends over a business that is “close enough.” The next thing you know, the buy box has stretched. I have seen someone who swore they would only look at $1–3M EBITDA B2B services end up running numbers on a $700K landscaping business. Another who insisted on recurring revenue suddenly rationalizes a project-based model. It is not failure. It is the natural tension of the process. The market tests your patience, and fatigue makes deals look better than they are. But here is the difference: 👉 Sometimes the shift is learning. The market teaches you where opportunities actually exist. 👉 Sometimes it is compromise. A slow slide away from the original vision. The searchers who do best are the ones who keep checking themselves. Am I changing strategy because I have learned something new, or because I am just tired of waiting? That simple question can save months of energy and often the outcome of the entire search. Want to learn how AWG makes your search more effective? Reach out to me directly or comment “AWG.”
Mécanisme lead magnet
Reach out to me directly or comment “AWG.”
