🚨 BREAKING: McKinsey just revealed why 2/3 of “AI initiatives” never make it past the pilot stage. Everyone’s “using AI” now. But in most companies, most of it lives in: - One enthusiastic team’s sandbox - A few rogue Zapier automations - And a dead Slack channel called hashtag #ai-experiments McKinsey’s latest State of AI report shows: → ~2/3 of companies never scale beyond pilots → Only a small minority see real, enterprise-level impact Accenture and BCG are seeing the same thing with their clients: The problem isn’t tools. It’s the missing bridge between. When we go into companies (50–5000+ employees) and do AI automation audits, we see the same patterns on repeat: No owner after the pilot ends No success metric (beyond “it looks impressive”) No fallback when the AI gets it wrong No change management (so teams quietly ignore it) No monitoring (so the first failure kills trust) So we started asking a different question: “What if we treated AI automations like products, not like internal experiments?” For our clients, we now run every AI initiative through a Pilot → Production Pipeline: 1. Business Case First If we can’t tie the automation to revenue, margin, or a key SLA, we don’t build it. 2. Owner + KPI, Upfront One person. One metric. One timeline. No “innovation in general”. 3. Production-Ready Spec Trigger, data sources, edge cases, escalation rules, and what happens when it fails. 4. Shadow Mode Before Go-Live The AI runs in parallel to humans for 2–4+ weeks so we track everything and see real-world breakage before customers do. 5. Monitoring & Change Management Dashboards, feedback loops, and comms so the frontline knows what changed, why it’s better & how to escalate. To make this easier, I packaged the exact framework we use with clients into a Pilot-to-Production AI Checklist you can plug into your next project: ✅ 30-point Pilot → Production checklist ✅ The 5 non-negotiables before you ship any AI automation ✅ A one-page spec template you can send to any internal team or vendor ✅ A simple scoring model to kill weak pilots early Comment “CHECKLIST” and I’ll send it to you. (Make sure you’re connected)

Comment un chantier très concret — refondre la home page d’AXA pour l’aligner avec une campagne TV — peut faire remonter la clarté perçue et la préférence de marque ? C’est l’un des exemples qu’Eric (Head of Design AXA) partage dans le nouvel épisode de Hands–On Saison 2. Un échange 100 % terrain sur : - comment le design prend une place transversale dans une Digital Factory - comment on fait évoluer une org “delivery-driven” vers plus de discovery - comment l’IA change déjà le quotidien des équipes design & product - comment on pilote l’impact produit dans une grande organisation Pas de théorie, que du concret, des process, des arbitrages et des retours d’expérience réels. 🎧 L’épisode est disponible — lien en commentaire.