Digital marketing specialist
Post LinkedIn lead magnet · Content marketing
Last week I took a full ski vacation and didn't open my LinkedIn once, yet we still managed to post 7x that week and generate 110k+ impressions. All because of a content engine we've built over the years. Here's how it works: 𝗦𝘁𝗲𝗽 𝟭: 𝗣𝗿𝗲-𝗽𝗹𝗮𝗻 𝘁𝗼𝗽𝗶𝗰𝘀 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗼𝘁𝘂𝘀 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 barash uses our content archetype to map out the content calendar weeks in advance. It's made up of 4 pillars: • Tactical: Immediately actionable information (like this post) • Aspirational: Case studies & success story breakdowns • Insightful: Industry insights & opinions on trends • Personal: Behind-the-scenes stories & building in public This helps him generate relevant ideas and stay consistent with the topics we cover. Before my vacation, he already had the full week mapped out. 𝗦𝘁𝗲𝗽 𝟮: 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗮𝗹𝗹 Once topics are locked, Barash does additional research and prepares targeted questions designed to pull my POV, contrarian takes, and stories. We hop on a call recorded in Riverside. Sometimes I also send voice notes or draft posts myself on topics I want to cover. Either way, everything gets uploaded into our platform notusOS, which creates great first drafts. 𝗦𝘁𝗲𝗽 𝟯: 𝗕𝗮𝘁𝗰𝗵 𝗿𝗲𝘃𝗶𝗲𝘄 𝗮𝗻𝗱 𝗮𝗽𝗽𝗿𝗼𝘃𝗲 Before my ski trip, I sat down and reviewed everything Barash had prepared. Because the system was already running, I could approve an entire week's content in one 2hr session. That time gets me 6-7 LinkedIn posts, repurposing material for our newsletter, and evergreen content we can revisit later. Our rule of thumb: every three months you can repurpose your best content. 𝗦𝘁𝗲𝗽 𝟰: 𝗘𝘅𝗲𝗰𝘂𝘁𝗲 𝘀𝘆𝘀𝘁𝗲𝗺𝗮𝘁𝗶𝗰𝗮𝗹𝗹𝘆 Barash schedules everything. Posts go live. I'm on the slopes, daydreaming about the lunch buffet and the notus empire. This is how I post 6x per week while running a 20+ person agency. The content feels authentic because it comes from real conversations about what's actually happening in my business. It's also the same system we implement for our clients at notus. P.S. Want our content engine template we used to manage all of this? Comment "ENGINE" and I'll send it over. :)
Mécanisme lead magnet
Comment "ENGINE" and I'll send it over.
