Digital marketing specialist
Post LinkedIn lead magnet · Digital products
Focus is how you win 🎯 Here are my 3 big bets (and 3 hard NOs) for Q1 2026: ✦ Big Bet No. 1: Account-Based Everything (ABX) ABX isn't marketing + sales. It's orchestrated value across every customer touchpoint. The convergence is inevitable in AI-driven GTM. Playbooks dropping in comments ↓ ✦ Big Bet No. 2: Context Engineering I'm productizing our GTM knowledge into scalable workflows with Claude Code. Last month: 60+ hours building. First playbook ship in late FEB. ✦ Big Bet No. 3: Intimacy (The Anti-Trend) While mainstream LinkedIn got polluted with AI, I went hunting for authentic voices. My NSM: # of meaningful relationships. Last week I spent 12 hours in DMs, resulting in 8 new leads. THE ANTI-BETS (What I'm NOT doing): In Q1 I'm pausing: ❌ AEO experimentation ❌ Channel expansion attempts ❌ New investments in digital products What are your big bets for Q1 2026?
Mécanisme lead magnet
Playbooks dropping in comments ↓