Direct to consumer
Post LinkedIn lead magnet · Direct to consumer
We ran a multi-cell conversion lift test with Meta. Partnership ads alongside BAU creative vs BAU only. 800 incremental conversions vs 520 CPA: $25.63 vs $39.34 ROAS: over 10x stronger One change. Identity layer added. Here's why it works. When you run an ad from a creator's identity, Meta doesn't treat it as a variant of your existing creative. It reads it as a signal from a different entity. That unlocks a new audience pool the brand account can't reach on its own. Same hook × different creator = new creative Same format × different identity = new creative Same product × different persona = new creative Most brands running creator content never get here. They're paying for UGC, watching CTR tick up, and missing the actual mechanism. Identity is the multiplier at the top of the creative diversity pyramid. And it's the first lever to pull when first-time impression ratio drops below 10%. 🤝 We've put together our full Partnership Ads Playbook covering how to find and brief the right creators, how to structure the workflow inside Ads Manager, how to use FTIR as a leading indicator, and when to pull partnership ads as your first response to audience saturation. Like this post and comment PLAYBOOK and I'll send it over.
Mécanisme lead magnet
Like this post and comment PLAYBOOK and I'll send it over.
