Digital marketing specialist
Post LinkedIn lead magnet · Entrepreneurs
Give me 3 mins and I'll walk you through the 4-part email launch playbook we've used to sell millions of dollars worth of digital products: Part 1: Pre-launch emails 💰 Goal → Drive waitlist signups before the launch even begins ⏰ When → Before opening the cart/making the product available 🎯 Segment → Everyone who’s eligible to be pitched on this product Typically, we send 5-7 pre-launch emails before opening the cart. Part 2: Launch emails 💰 Goal → Create interest, agitate pain points, drive sales ⏰ When → Daily AM emails once the cart opens 🎯 Segment → Everyone who’s eligible to be pitched on this product We usually send ~10 launch emails over 7 days, each tackling a different angle. Part 3: Objection handling emails 💰 Goal → Address objections from people on the fence ⏰ When → Daily PM emails during launch week 🎯 Segment → Clickers + waitlisters (anyone who clicked the sales page link or joined the waitlist but hasn’t bought yet) We usuallt send 6 objection-handling emails covering the most common hesitations keeping people on the fence. Part 4: Automated abandoned cart sequence 💰 Goal → Convert our warmest/highest intent leads ⏰ When → Automatically triggered after 2+ clicks on sales page 🎯 Segment → Twice clickers (highest intent prospects) We use this sequence to nudge our most engaged prospects who are clearly interested but need one final push before buying. Now, keep in mind: This is a very advanced launch playbook. You don’t need to include every one of these pillars to have a successful launch. In fact, just by stealing one or two of these tactics, you’ll be ahead of 99% of digital creators & entrepreneurs. And that’s it! Hope this breakdown is helpful for your next launch. PS - A few weeks ago, we used this exact strategy to drive $195k+ in revenue for a new bootcamp offer. Want to get a breakdown of the launch + a swipe file with ALL the emails we sent? Comment "launch" and I'll send you a feee copy.
Mécanisme lead magnet
Comment "launch" and I'll send you a feee copy.
