Digital marketing specialist
Post LinkedIn lead magnet · Founder
Paweł Huryn's LinkedIn-to-Substack strategy is GENIUS. But there's one upgrade that could easily 2-3x his results: Context: Paweł is one of the most respected AI PM voices on LinkedIn. He's built a 230k+ LI following, and his content consistently dominates the feed. His newsletter growth strategy is super smart, too: He publishes posts like this one (see screenshot) that get 1,000+ likes — then links to a Substack article in the comments. Readers click, skim the first part for free, but then have to subscribe to read the rest. Now, this is clearly working for him. But here's the limitation: When you drop a semi-gated article link in a post, you're relying on people to click, read, get hooked, and then convert... all on their own. Which means, he's likely losing a lot of conversions along the way. Now compare that to a viral giveaway post where you prompt people to "comment X" in exchange for a valuable asset. In my experience, you can get 60–80% of commenters to subscribe for your lead magnet. And that's before you factor in the reach multiplier: Every comment tells the LinkedIn algorithm "this post is worth spreading." Which then creates a flywheel of more eyes, more comments, and more subscribers. So if I were him, I would expand some of his best performing posts into gated lead magnets - and then launch them as viral giveaways. Then, he (or his assistant) could DM every commenter a link to a landing page to download it. Every download = a new email subscriber. But just to show you what this could look like, let's take his Claude Code for PMs post as an example. I would turn this post into a standalone lead magnet called The PM's Claude Code Quickstart: 7 Steps to Your First AI Workflow in 90 Minutes. Inside, I'd include: - My step-by-step Claude Code setup checklist — specifically for PMs - 6 real world examples of how I'm using Claude Code to save 10+ hours per week - 4 underrated tips to make the most out of Claude Code from Day 1 (99% of PMs are missing out on these) Basically: everything a PM needs to go from "I've heard of Claude Code" to "I'm running my entire workflow through it" — in one afternoon. And who would want this? Every PM who's trying to stay ahead of the curve and become proficient with AI. Which just happens to be... Paweł's entire audience. And to be clear: This doesn't replace his Substack teaser strategy — it accelerates it. All without having to spend a dime on ads or waste weeks building a super complicated funnel. Anyway, hope this is helpful! PS - Want my team to build viral lead magnets like this for your business? DM me the word "viral" and I'll send you more details. PPS - Not ready to work together? No worries, comment "lead magnet" and I'll send you the framework we use.
Mécanisme lead magnet
DM me the word "viral" and I'll send you more details.
