Tamara Grominsky has 9,000+ email subscribers. But her landing page is leaving conversions on the table. Here's why: First off, Tamara is great. She's an award-winning product marketer and the founder of PMM Camp. And her newsletter is genuinely one of the best in the product marketing space. But I recently saw her newsletter landing page and thought there were a few easy upgrades she could make to grow her email list even faster. Now, before we dive into the upgrades, let me call out a few things she's already doing well: 1/ Her headline is identity-based (and feels different) "Become the product marketer your company can't live without." That's a strong line. It's not generic. And it speaks directly to her target reader's ambition. Most newsletter headlines sound the same. Hers doesn't. 2/ She has strong social proof on the page 9,000+ PMMs already subscribe to Tamara's newsletter. That number does a lot of heavy lifting — and she's smart to put it front and center. Now, here's what I'd fix to improve the landing page: 1/ The newsletter needs a clearer value prop Right now, it's not totally clear what you actually get when you subscribe. The more tangible and specific you can make your promise, the higher your conversion rate. 2/ Fix the mobile version Most of the copy is currently buried below the fold on mobile (because the headline isn't fully responsive). This is a big deal. Most of your visitors are on their phones. If they can't see your value prop right away, they'll bounce before they ever hit subscribe. 3/ Add a welcome gift The page doesn't promise any immediate value for signing up. One of the easiest ways to boost conversions? Offer something subscribers get the moment they join. A free resource, a template, a checklist — anything that makes signing up feel like an instant win. These 3 fixes alone could meaningfully move her conversion rate. And the best part? None of them require a full redesign. Anyway, hope this is helpful! PS - Want me to audit your newsletter landing page next? Let me know in the comments and I'll add you to my queue :) PPS - Need more inspiration to write (or rewrite) your own landing page? I've collected 20+ of the best examples I've found — all in one swipe file. Comment "LP" below and I'll send it over.