LinkedIn creator
Post LinkedIn lead magnet · Freelance support
This week, I'm roasting a Cato Networks campaign. This disconnect was costing them qualified clicks before CISOs even scroll: Ad tagline: "Zero Trust. Zero friction." That's not a hook. That's a feature list disguised as a promise 🥲 CISOs don't wake up thinking about friction. They're concerned about breaches, compliance gaps, and vendor sprawl. The Ad had no specificity. No proof. No reason to click beyond curiosity. Headline on the landing page? Repeated the same vague promise. *Zero* mention of what makes Cato different. No customer logos. No specific outcomes. No proof that this works for companies like theirs. When a CISO lands on your page, they're asking one question: "Is this worth my time?" Without logos, without outcomes, without specificity, the answer is no. Here's the fix: Rewrite the ad hook. Lead with the pain CISOs actually feel. "Managing 6 security vendors is killing your team's productivity." Rewrite the landing page headline. Start highlighting what makes Cato different. Add customer proof immediately. Logos above the fold. Specific outcomes in the first section. "Reduced vendor stack from 7 to 1. Cut security overhead by 40%." One more thing. The campaign targeted India only. I'd question whether the landing page content speaks to regional compliance needs, local pain points, or familiar customer names. Misalignment between targeting and content is another way to burn budget on clicks that never convert. Comment ROAST 🔥 if you want me to Roast your Ads live or you can run it for free at AdRoast.in 👈 check it out ________________________ I'm Marina Kogan 👋 Positioning consultant for Paid media
Mécanisme lead magnet
Comment ROAST 🔥 if you want me to Roast your Ads live
