Inbound marketing
Post LinkedIn lead magnet · Inbound marketing
There are two types of LinkedIn content. Most founders only know one of them. Every founder needs to know them both to grow on LinkedIn. They serve completely different purposes. Most people are creating one without realising they're neglecting the other. Visibility content is designed to grow your audience and get you in front of new people. Think hot takes, observations, and personal stories with a broad lesson. The goal is reach and recognition. It gets you seen by people who have never heard of you. A founder sharing a hard lesson from their first failed hire will always out-reach a post about their service offering. That's visibility working. Whereas converting content is designed to make the right person take action. Think frameworks, case studies, and proof of results. The goal is trust and decision-making. It turns a warm audience member into an inbound lead. A case study works because the reader sees themselves in the result. That's what makes them believe it's possible for them. Both matter. But they do completely different jobs in your funnel. Stop posting visibility content on repeat and wondering why nobody reaches out. And don't skip straight to converting content before building trust. The sequence matters as much as the content itself. Here is a rough split to work toward: Around 70% of your posts should be building visibility and warming your audience. This is made up of a slightly broader reach, new eyeballs, recognition in your niche. Around 30% should be driving converting content. Here, you're moving the right people from interested to ready. To apply this now: Look at your last 10 posts and count how many were trying to reach new people vs move warm ones to action. That split will tell you everything. The ratio shifts depending on where you are in your growth journey. (E.g. If you've been posting for years like Thomas Pearce) Earlier stage founders need to prioritise visibility first. More established brands can start pushing that convertibility number up. But the principle stays the same. Visibility without converting content is just a following. Converting without visibility content is selling to an empty room. And that's why you need both. If you want to turn this into a full system, grab TCA's free Lead Generation Blueprint. It covers the exact content strategy, lead magnet framework, and pipeline system that makes both visibility and converting work together. 👉 https://lnkd.in/eBsucbM8 When you download, you'll also get invited to our webinar next Thursday: How to Sell on LinkedIn & Social Media. We'll walk through how to build a content system that attracts the right people and converts them into clients. What type of content are you focusing on creating right now? 💾 Save this to audit your last 10 posts. ♻ Repost to help founders who need to change their LI strategy. And follow me, Josh S., for more frameworks like this.
Mécanisme lead magnet
grab TCA's free Lead Generation Blueprint.
