Influencer marketing
Post LinkedIn lead magnet · Influencer marketing
Restless is the soul of an unfinished idea. To find peace, I must release it into the world. It isn't done. It probably will never be "done". But it will be shipping because— Creativity expands and shrinks to meet a deadline. I could toil with this workbook for months, maybe even years more. You know. To get it PERFECT. But then I would be falling down the trap that so many creatives get caught in. Stuck in a loop on endless edits and refinement: the almost, nearly, final, final, final edit. Two people lose when that happens— You. And, the people you serve. My buddy, Joel Pilger once shared a piece of advice with me. We were in the green room at Digital Design Days Geneva, Day 1. Both of us were scheduled to speak the next day. Both of us were still jamming on our decks. He could see the stress. Maybe we saw it in each other. He said, "Chris, you're stressed because you're trying to give them your 'top shelf' content. So you're reaching really high. But you know what? They'd be delighted with your mid to bottom tier content." He was right. My shoulders softened. I felt lighter. That night, I went back to my hotel room, slightly less burdened by the weight of hitting a home run. I can hit a double. And that's good enough. That was the lesson I needed to learn. We should strive to give our best, unless our best prevents us from ever sharing our gifts with the world. Perfect is the enemy of good. Done is better than perfect. Done sounds good. Ship it, I will. As promised, if you want to learn about my approach to #PersonalBranding, my workbook "Unbland Yourself™, The Unsubtle Art of Standing Out In A Noisy World: Foundation Level" is now available for pre-order. Still some work left to do before it ships. As a digital book with updates relatively easy to distribute, I feel a little lighter. $59 now $99 later Digital PDF only. (V01 updates included) Available worldwide Print edition mid 2026 Link in comment.
Mécanisme lead magnet
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