Linkedin marketing
Post LinkedIn lead magnet · Linkedin marketing
"I'm really not seeing why I should go with you guys… there's a team overseas that does this for half the price" That's one has come up a few more times than you'd like recently. That sh*t stings like an insult to: - The years you built your business - The expertise you got through blood sweat (and a couple tears) - The confidence you built from delivering your clients amazing results. - To get compared to a cheaper alternative. Really?! Just like that the deal is lost. Or worse you get the "not the right time, we'll check back in with you next quarter." (Code words for… we did not see the value in what you do.) A couple more quarters of this will leave you with a slow burning frustration. "What the f*ck was the point in building all those years of experience to get passed by others less experienced players in the market?" The good news is… there's nothing wrong with you. Your buyers are just having a hard time seeing HOW you are different. And all that comes down to your positioning. How I structure positioning so your buyers come on calls already understanding why you're different: 1/ Define what makes you different It comes from understanding your differences across who you service, what you deliver, and how you help them get there. Some companies niche down. Others lean on personal experience. A couple years back I worked with a guy who built Gong to 8 figures. We differentiated through his experience. It's not a checkbox exercise. If your buyers can't tell the difference. You're toast. 2/ Build your own category I see fish markets here in Colombia all the time. Everyone flogging fish next to each other. The only differentiator becomes… price. That's what 99% of agency owners do on LinkedIn. Own the language around your problem. When your prospects think of their problem they think of you: LinkedIn lead gen = founder-led demand system Agencies can't scale on LinkedIn = random acts of growth AI trash lead gen = the magic lead machine 3/ Define your category POV Big buyers don't buy for information. They buy because they see why you are different and they dig why you do it that way. Run a POV creation exercise: - What's broken about your industry - Why it's broken - The new way this problem should be solved - How is your solution the new way Comment "POV" and I'll send you my 5 minute 7-figure POV creator worksheet that gives you instant clarity on what will make your content strategy truely different.
Mécanisme lead magnet
Comment "POV" and I'll send you my 5 minute 7-figure POV creator worksheet
