Digital marketing specialist
Post LinkedIn lead magnet · Microsoft
You tried blogging and it didn’t bring in clients, but it doesn’t mean blogging doesn’t work. The other day, I was exercising on my elliptic, I got back to my desk and had a booking notification from a prospect who had read my blog and booked an audit. I’ve been blogging since 2015 and I can tell you that most service providers write blog posts for people who already know them: existing clients, followers, peers… But those people are not the ones typing questions into Google. Google traffic comes from strangers who: ➤ don’t know your name ➤ aren’t loyal to you yet. ➤ are actively trying to solve a problem ➤ aren’t always aware of the solution they need. If your blog starts with context, opinions, or explanations that assume familiarity, it won’t be matching the search intent of those strangers. And Google won’t be showing your website, therefore people who need you will never find it. Blog content that brings clients starts with search intent and needs to contain the exact words someone types when they are worried, stuck, or trying to make a decision. Then the structure does the rest: ➤ Clear headline ➤ Clear problem ➤ Clear outcome ➤ Clear next step ➤ While addressing their mental and emotional states and showing your expertise. That is the difference between content that feels nice and content that gets found. Blogging for business is not about sharing thoughts, it’s about answering the right question better than anyone else. (But you can still sprinkle your thoughts to add personality, life and depth of course). If you want me to tell you why one of your blog posts never stood a chance on Google, DM me and send the link. I will break it down clearly. PS: If you don’t have a blog that works for you 24/7 yet, I’d love to know what’s holding you back.
Mécanisme lead magnet
If you want me to tell you why one of your blog posts never stood a chance on Google, DM me and send the link. I will break it down clearly.
