Pierre Gaubil a co-fondé 3 entreprises : une introduction en bourse (IPO), deux vendues. Il a dirigé des entreprises internationales aux États-Unis et en Europe et a été directeur général d’un fonds d’amorçage américain ayant investi dans 54 startups. Il a accompagné des centaines d'entrepreneurs et est l'un des meilleurs coach que je connaisse. Il accompagne nos entrepreneurs depuis 1 an et tous ceux qui le rencontrent se prennent une claque. Mardi on organise un live où il donnera ses 3 principes essentiels de l'entrepreneur qui réussi son 0 à 1. C'est gratuit. Les places sont limitées. Tu veux te joindre à nous ? Commente "First Principles" et je t'envoie le lien pour te joindre à nous. Letsbuild!

We just announced our $6M raise yesterday. Our AI video drove $3M in pipeline and 450K impressions in 24 hours. The budget? $400 in AI tokens. Turns out the model was never the bottleneck.... This raise announcement hit different than anything we've done before. 150+ companies signed up in less than 48 hours, including some of the biggest brands out there. Then replies started flooding in. DMs asking one thing almost every time: "How did you make that video?" Everyone assumes we found a better AI. The instinct when you see those numbers: find the tool → find the prompt → reverse-engineer it. I get it. I'd think the same thing. But that instinct is exactly why most AI video makes you cringe. The problem isn't the model. It never was. There's something deeper going on - and once you see it, you can't unsee it. It's called the Uncanny Valley effect. When something looks ALMOST human (but not quite), your brain rejects it before it even knows why. It's not a taste thing. It's biological. A survival mechanism that's been running in humans for thousands of years. And it's absolutely destroying AI video right now. The cringe you feel watching most AI ads? That's not "bad production." That's your nervous system doing exactly what it was built to do. But you know what we did differently? We didn't dress AI up as human. We dressed a human up with AI. Here's exactly what that looked like in practice: Arian filmed me with his phone - performing every motion you see in the video. Then we put Higgsfield AI on top of the footage. The soundtrack? My wife recorded herself singing and playing piano. Then we ran it through Suno AI. The voiceover? I recorded myself saying the script in the right tone and cadence. Then ElevenLabs AI finished it. Same pattern every time: Human leads. AI amplifies. These tools didn't make that video feel real. It was Arian's camera angles. My (poor) acting performance. And my wife's musical ear. Humans made it. AI just produced it. ohh, and if you want the full BTS video and the playbook - every tool, every decision, every step of how we made this - comment "BTS" and DM and I'll send you the breakdown. (and if you think that "comment for X" is BS - comment that too, i feel ya. but a man gotta make a living)