Professional services
Post LinkedIn lead magnet · Professional services
The clock is ticking on the billable hour. If AI makes you 40% faster, you earn 40% less. Increased efficiency without the evolution of your pricing will undermine the foundations of your business. --- You've probably felt this already. A first draft that took a day gets done in an hour. Research that consumed a week, by Tuesday. The work is better and it's quicker. Simon-Kucher, the global pricing consultancy, pulls no punches. They're calling it the "AI-Pocalypse" for professional services pricing. This isn't a future problem. Your clients can see it. Your competitors are adapting to it. --- 𝗧𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗵𝗮𝘀𝗻'𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. Your clients paid for the hour. They cared about the outcome. AI has collapsed the notion that more time equals more value. The time is less. The value is the same, in many cases higher. That's not a crisis. It's an advantage. If you change the model. --- 𝗧𝗵𝗲 𝗺𝗼𝘃𝗲 𝗶𝘀 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘀𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗶𝗰𝗲 𝗼𝗻 𝘃𝗮𝗹𝘂𝗲, 𝗻𝗼𝘁 𝘁𝗶𝗺𝗲. Start by identifying where AI is already saving your team time. That's your signal. Then: 1. Pick the repeatable outcome (the thing clients keep buying) 2. Standardise the inputs (what you will and won't include) 3. Tier the offer (good / better / best) 4. Price on risk removed or revenue created --- What this looks like in practice: Take management reporting. A consultancy used to bill 20 hours a month on operational data. AI now handles the compilation and first-pass analysis in a fraction of the time. Old model: 20 hours x hourly rate = revenue that shrinks as you improve. New model: ✅ Core: Monthly operational dashboard + your interpretation of what it means, fixed fee ✅ Plus: Add a quarterly strategic review with recommendations you own ✅ Premium: Add ad-hoc analysis on demand + direct access to your senior team The tiers escalate on judgment, impact, and value. Each level adds more of what AI cannot do: your read on the numbers, your experience, your client relationships. The scope is clear. The value is priced. The faster you deliver, the more profitable it gets. --- Command your premium. Amplify judgment, expertise, and relationships. The time AI gives back is an opportunity. Reinvest it into the work that earns the premium: your judgment, your client relationships, your expertise. Those are the things a tool will never replace. --- Every service business will face this question. Not whether to move, but when. Businesses that get on the front foot have the opportunity to set the terms of engagement. To deploy AI while others are still thinking about it. And on terms that make sense to them. --- What's the one service you could productise this month? If you'd like my 1-page productisation checklist, comment PRODUCTISE and I'll send it over. ♻️ Repost if you found this insightful. Follow Tom Jones for more on AI and workflow redesign.
Mécanisme lead magnet
If you'd like my 1-page productisation checklist, comment PRODUCTISE and I'll send it over.
