Recruitment
Post LinkedIn lead magnet · Recruitment
I had a call last week with a recruitment firm who've been paying for Microsoft Copilot for 6 months and have nothing to show for it. They're using it to write InMails, tidy up candidate summaries, draft follow-up emails. It saves them maybe 10 minutes a day. Whilst the efficiencies feel good, but when I probed deeper, they've seen no new business, no pipeline impact and no commercial ROI whatsoever. I showed them what happens when you use the same technology differently. We took a job that had been open for 30 days and ran it through a custom prompt. Out came a research report on the company's hiring challenges, their competitors, and the market signals that explain why the role is still open. Then a targeted shortlist of candidates based on those signals. Then identified the likely hiring manager(s) and a personalised outreach message that referenced something specific and intelligent about the prospect's hiring challenge. This was using the same technology but got a completely different outcome than they were used to! The 1st approach saves you 10 minutes (everyone is getting this benefit right now) The 2nd approach means you walk into a conversation with more insight than most consultants bring to a paid engagement. The client doesn't just reply, they ask how you knew all that! Most recruiters are using AI to do the same job slightly faster. The ones who are winning are using it to do a completely different job. - Research companies and individuals before you've even picked up the phone. - Identify hiring and movement signals that aren't available in Job specs and LinkedIn profiles - Build outreach that makes you sound like you've been studying their business or career for weeks. Say what you want about AI, but it gets way more exciting when it brings in actual business! PS. We're running 2 x application only LIVE workshops in April where I will be showing recruitment founders and leadership teams this process in action. Comment "AI" and I will send you a link to apply...
Mécanisme lead magnet
Comment "AI" and I will send you a link to apply...