Sales growth

Post LinkedIn lead magnet · Sales growth

Heinz augmente ses ventes de 17,9 % en changeant sa bouteille de sens. Ce n’est pas du marketing, c’est de la psychologie. Pour ça, il faut comprendre le problème initial : le ketchup était difficile à sortir. Il fallait secouer, taper, attendre. Une friction. Un effort inutile. Une baisse de l’expérience consommateur. En 1992 Paul Brown, a breveté une valve en silicone capable de libérer le liquide dès la pression. Heinz l’intègre en 2002 dans une bouteille stockée tête en bas. Résultat : plus besoin de secouer. Le produit est perçu comme plus pratique. Et donc, plus apprécié. En neurosciences, c’est ce qu’on appelle la fluence cognitive. Plus une action est facile, plus le cerveau l’interprète comme évidente, fiable, intuitive. Même si le contenu ne change pas. Une étude de Song et Schwarz (2008) montre qu’un message écrit dans une police simple est perçu comme plus crédible. L’information ne change pas. C’est la fluidité avec laquelle on y accède. Et vous pouvez appliquez ce concept dans votre activité. Diminuez les frictions : • Un onboarding plus clair • Une page de vente simplifiée • Un post LinkedIn avec 3 idées maximum Plus c’est simple, plus c’est puissant. Et le cerveau s’en souvient. Quel sujet aimeriez vous voir pour la prochaine fois ? PS : commente “neuro” pour recevoir ton audit de neuromarketing individualisé. Sources : Song, H., & Schwarz, N. (2008). If it’s hard to read, it’s hard to do. Cognition, 118(1), 111–115.

Mécanisme lead magnet

commente “neuro” pour recevoir ton audit de neuromarketing individualisé.

48 19×0.9

Autres lead magnets en sales growth

2

Sales growth

Post LinkedIn

Image

Product Managers, give me 6 minutes to make you understand: The true meaning of AI Product Sense In product management, problems are ambiguous, information is limited, 2+2 is not always 4. Hence, it’s hard to know the “right” answer Yet some PMs know the "right" thing to do, despite the ambiguity. And that is product sense: Ability to find the right solution for the users and the business, despite limited and ambiguous information. And fundamentally, the definition hasn’t changed (even with AI in the picture). But designing AI products adds a layer extra complexity which requires PMs to answer a few extra questions. Create/clarify the overall goal User Discovery Problem discovery Solution discovery (this is different with AI) Alignment with larger goals ---------------------------------- Building and delivering the solution Measure success and collect feedback Let’s talk about the added complexity that AI brings with it. Here are the questions you should be thinking about 1. Which layers do we need: determine what powers the heart of your solution. Is it data, model, UX, Product. Do this early on so you know exactly where to focus your energy on. 2. Define each layer’s job: for all practical reasons your product would use all of the above layers. So it’s important to define what each layer is responsible for and how you define success for each of them. This is imp because when your product breaks at scale, you’ll know exactly where to look. 3. Guardrails: most PMs are very good at defining what the product should do. But with AI, it’s important to also define what it shouldn’t do. You don’t want a customer service chat bot reveal trade secrets or offer full refunds to every customer. 4 and 5 Define good and bad quality: it’s critical to define what good quality looks like, create a golden set, run tests against an EVAL framework so you know how good or bad your product is doing. At the same time also think what bad quality looks like, so your model knows exactly what not to do. 6. Design how user experiences the product: what does the user do when she receives a good response? Does she end the session? Does she start a new session? Similarly, what does the user do when she receives a bad or inaccurate answer? Can she rerun the same query? Can she course correct? All of these are very imp questions to answer before you start building. 7. How will you collect feedback: will you use explicit signals like thumbs up? Or implicit signals like engagement, clicks, time spent? Whatever you choose, you need to know upfront so you design the solution to enable the right feedback loops. in a few hours I will break this down with a lot more details in my masterclass. We’re going to tear down perplexity as a product and understand how the PMs there answered these questions. session is free to attend, but seats are limited. See you there (sign up link in comments) date: 4th april time: 12pm BST / 430pm IST

session is free to attend, but seats are limited. See you there (sign up link in comments)

173 15 0×2.0

Demander le retrait de ce post

LinkHub

LinkHub

Attire des clients qualifiés sur LinkedIn avec tes commentaires

LinkPost

LinkPost

Crée du contenu viral sur LinkedIn de façon scientifique

LinkEarn

LinkEarn

Attire des clients en illimité grâce à LinkedIn - sans y passer des heures.

LinkMagnet

LinkMagnet

Distribue tes lead magnets automatiquement sur LinkedIn