4 biggest reasons why SEO agencies switch from Semrush to Sitechecker
(we analyzed dozens of closed-won deals)
1/ It became too expensive
- Invited user costs $45 each
- Invited user to the AI visibility toolkit costs $99 each, additionally
The monthly price for a team with 10+ projects often ends with $700-$1k. Sitechecker is x2 cheaper and doesn’t charge for invited users at all.
2/ It lacks real GSC / GA4 insights
Semrush connects to GSC and GA4, but it doesn’t think with that data. It doesn’t have actionable reports that will show you low-hanging fruit.
The real insights are born:
- when you merge GSC and GA4 in one report
- when you combine its data with content changes / new pages tracking
- when you find a unique way to visualise data by pages, segments
- when you give additional options to work with this data, which native GSC / GA4 interfaces don’t have
3/ It has non-reliable AI visibility tracking
“Semrush has built an AI visibility tool very fast, but at what cost… The interface and functionality are very basic, and the data is far from accurate.” (quote from a user on one of the calls)
Yes, it’s hard to compare the accuracy of AI tracking tools. It’s not a static Google SERP, and the level of personalization is much higher, but people compare multiple tools for this purpose and have a feeling of what works better.
The problem is that SEMrush does not live up to its status as a market leader, does not keep up with changes, and users worry about what will happen next.
4/ It has too limited support or no support at all
At their help center, you can either book a sales call or have to find the answer yourself. This one hurts the most when you’re an agency.
You don’t have the luxury of “we’ll get back to you”. You need fast answers, even if the answer is “here’s a workaround”.
Have you ever confused by any of these 4 things while using Semrush?
If yes, try Sitechecker for free -> sitechecker.pro or ask for a demo in comments
