Tech companies
Post LinkedIn lead magnet · Tech companies
What's the difference between messaging and positioning? I get asked this a LOT so I decided to get one of my favorite thinkers on this topic - Emma Stratton - to come on the podcast and chat with me about it. I love her take on how to get rid of the jargon in your messaging while keeping the message "punchy." Also - she's got a new book coming in the fall that I'm super excited about. Link to the episode in the comments. Aside - this is a slide from her talk at Turing Fest a couple of weeks ago 😂
Mécanisme lead magnet
Link to the episode in the comments.