B2b
Post LinkedIn lead magnet · Tech companies
Yesterday I launched a new podcast about parking... just kidding! A mysterious glitch replaced my awesome new episode with Brent Adamson with a podcast about....parking? It's fixed now and let me tell you - you will want to listen because this one is a banger! I've been dying to get Brent on the podcast since forever. His work has had a big impact on me, and it was an absolute treat to go deep with him on a bunch of stuff, including: * The original Challenger Sale research and how they worked through the original positioning of the book to make sure there was a clear contrast between Challenger and traditional relationship selling (for better and worse). *How the customer's context has changed in the past ten years - particularly for larger deals. *Why it is so hard to get an enterprise deal done. As Brett says, "How the Bleep does commerce even happen?" and then, importantly, "How much more commerce could happen?" *Why we can no longer win "The smartness arms race" by producing great content, and why "sensemaking" is the way forward. *How companies need to put their insight into context for the customer in order to help them make better decisions. If you are in B2B, you will want to listen to this one. Links are in the comments (zero parking talk this time, I promise!).
Mécanisme lead magnet
Links are in the comments
