Agency services
Post LinkedIn lead magnet · Agency services
I did a full Q&A video a while back covering the most common questions I get from people starting out. Three of them flip the standard advice on its head hard enough that I want to talk about them here. Should you niche down hard, or go broad? The usual take is pick one niche and go deep. For a total beginner, I think that's wrong. You don't know enough about your market yet to pick the right niche on the first try, and if you miscalibrate, you waste 90 days finding out. The better move is to pick three adjacent niches and run outreach into all of them for 90 days simultaneously. The work isn't 3x; it's closer to 1.5x because the services you'd sell to a SaaS company overlap heavily with those you'd sell to an agency or an MSP. You get 3x the shots on goal for 50% more effort. At the end of the 90 days, drop the two weakest and double down on the winner. When do you stop outreach? Short version: you don't. Lead gen is the answer to almost every business problem you'll run into. Not enough leads? Lead gen. Too many leads? More lead gen, because what that really means is you're accepting every client who shows up instead of picking the highest-paying ones. Overwhelmed with projects? Same answer. When you're in scarcity, you take the $500 client because it's what's in front of you. When you have 50 leads in your pipeline, you take the $10K one and skip the rest. The perceived problem is capacity. The real problem is almost always pipeline depth. How do you work faster and stop overplanning? Feedback beats planning, every single time. Imagine sailing from New York to Portugal. If you stand on the dock plotting the perfect bearing before you leave, you're going to miss by 500km because the weather, the currents, and the wind change faster than you can predict them. What works is setting off in roughly the right direction, reassessing often, correcting, and going again. Same thing with outreach, offers, and agency work. Ship the imperfect version, get real feedback from real prospects, and adjust. People who spend months planning the perfect first shot almost always lose to people who took 20 messy shots in the same window. These three are the ones I'd build your first 90 days around. There are more Qs I answered covering the $100 starter stack, which automations are easiest to sell, who pays for tools (you or the client), and how to position yourself with zero experience. To get the full video 1. Comment "START" 2. Connect with me 3. I'll send you the vid.
Mécanisme lead magnet
1. Comment "START" 2. Connect with me 3. I'll send you the vid.
