Ai agency
Post LinkedIn lead magnet · Ai agency
When I was just starting out, I used to watch YouTube videos where entrepreneurs explained how they actually made decisions in their businesses. Those videos did more for me than any course I ever took. Across my community, automation agency, content writing company, and ad revenue, I’m doing hundreds of thousands of dollars per month and a huge part of that comes down to one mental model I wish I'd learned on day one: Everything is a pipeline. An agency is a pipeline that takes in raw materials like leads and funnels them through sales, marketing, onboarding, fulfillment, and delivery to output a completed customer. You can subdivide each section into its own pipeline too. Sales goes from "interested" to "proposal sent" to "invoice paid," fulfillment goes from "kickoff call" to "flow mapping" to "development" to "delivery." The reason I view everything as a pipeline is that it makes it easy to find the one thing slowing everything else down. In a pipeline, the fluid inside can only ever move as fast as it moves through the narrowest part. That narrow point sets the speed for everything else. It doesn't matter how good the rest of your system is — if the constraint moves at X, the whole thing moves at X. Once you understand this, scaling becomes a four-step loop: find the constraint, widen it, look for the new one, repeat. This was first documented in a manufacturing book called "The Goal" and I've applied it to the agency and consulting space with a lot of success. For most people under $10K a month, the thing holding you back is lead gen. All of your available time should go toward improving it. Spending time on anything else at that stage is a strategic error. Between $10K and $25K, it shifts to fulfillment. You have a business but it's not scalable because the logistics of actually delivering the work are choking everything. Past $25K, it's usually hiring. The business is ready to scale but you can't because of people. Once you've figured out which stage you're at and what's actually choking your growth, the next question is what to do about it. If something is working but not fast enough, just 10x it. Sending 100 cold emails a day and closing one client a week? Send 1,000. If something isn't working at all, commit a dedicated dollar amount to R&D every week. Try methods you haven't tried before and accept that what you're currently doing needs to change. Btw - back when I was running my agency full time, I wrote up the full framework with specific examples for agencies at every revenue level. Comment “framework” and I’ll send it to you.
Mécanisme lead magnet
Comment “framework” and I’ll send it to you.
