B2b consulting
Post LinkedIn lead magnet · B2b consulting
Your closed-won customers already told you who your ICP is. Here's how to extract this data and brief a Clay table: 𝟏. 𝐋𝐨𝐚𝐝 𝐭𝐡𝐞 𝐰𝐢𝐧 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐂𝐥𝐚𝐮𝐝𝐞 𝐂𝐨𝐝𝐞 → Drop 5 closed-won deals into a folder Transcripts, demo notes, Slack threads, win/loss summaries. 5 deals with rich notes beats 50 with thin data. → One file per account Who they were, what they said, why they bought, and what almost killed the deal. Quality of input sets the ceiling on the output. 𝟐. 𝐑𝐮𝐧 𝐭𝐡𝐞 𝐢𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐩𝐫𝐨𝐦𝐩𝐭 Ask Claude Code to extract from every account: → Firmographics (industry, size, geo) → Disqualifiers (what almost killed the deal) → Pain language (their exact words, not yours) → Triggers (what happened 90 days before they bought) Tell it to flag uncertainty. Don’t guess. 𝟑. 𝐈𝐧𝐭𝐞𝐫𝐫𝐨𝐠𝐚𝐭𝐞 𝐭𝐡𝐞 𝐨𝐮𝐭𝐩𝐮𝐭 This step matters most. → Which patterns are real, which are coincidence? → Which signals are findable in public data? → Which disqualifiers do you trust? Save the final version as your proprietary input to Clay. 𝟒. 𝐇𝐚𝐧𝐝 𝐭𝐡𝐞 𝐛𝐫𝐢𝐞𝐟 𝐭𝐨 𝐂𝐥𝐚𝐲 → Source accounts on firmographics → Layer 3 to 5 trigger signals (Crunchbase, BuiltWith, Exa, Champify) → Filter on disqualifiers (the most underused move in Clay) → Score with a Clay AI column primed with your full brief → Hand off the top 50 to your SDRs Claude Code = the strategist. Clay = the operator. The moat is the brief Claude Code writes for Clay. 𝐖𝐚𝐧𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤? It includes the folder setup, exact prompts to use, and detailed screenshots. 1/ Like this post 👍 2/ Make sure we're connected 🤝 3/ Comment "ICP" and I will send them over 💬
Mécanisme lead magnet
Comment "ICP" and I will send them over
