Digital business
Post LinkedIn lead magnet · Digital business
This is the most *underrated* email sequence you can have in your digital business (yet 99% of creators don't do this): A Post-Purchase Sequence. Let me show you how to build it (with AI). But first - let's talk about why this matters. Most people think that their ultimate goal is to “sell their course.” But in reality, your goal is to help people solve a problem & get a specific result so they... • Are happy they bought your product • Give you a great testimonial + referrals • Ultimately buy all your future offers And sure - for that to happen, they need to buy your product first. But after that, you don’t want to just leave people on their own. Instead, you want to keep supporting them so they actually: • Put the things they learn from you into practice • And get value from the product Insert: Your Post-Purchase Sequence. Here's how this sequence is structured: 1️⃣ Email 1: The “Warm Welcome” Email Right after someone buys our product, we send them the first email right away. This is a “logistical” email. The goal is to give people a warm welcome & walk them through everything they need to know (and do) in order to get access to the product. 2️⃣ Email 2: The “Quick Follow Up” Email 24 hours later, we send them a second email checking in & sharing some additional tips to help them make the most out of the product. This is also a great opportunity to remind folks of any important action items they should complete before getting started. 3️⃣ Email 3: The “Biggest Challenge” Email 2-4 days after the second email, we send out a third email. This time, the goal is to address the biggest obstacle or challenge people run into when they start using the product. And of course, we walk them through how to overcome it, too. 4️⃣ Email 4: The “Underrated Feature” Email. 2-4 days after the third email, we send them a fourth email. The goal is to highlight a product feature that some people might overlook—but it’s actually very valuable. 5️⃣ Email 5: The “Check In Survey” Email 2-4 days after the fourth email, we send them a fifth email asking them to fill out a survey & share some feedback on their experience so far. That way, we can: • Make sure they're getting value from the product • Continue to improve it over time. 6️⃣ Email 6: The “Bridge” Email Lastly, 5-7 days after the fifth email, we send people one more email. The big goal of this email is to introduce another product to help folks with the next problem or obstacle they might face on their journey. That way, you can help them *bridge* the gap from where they are and where they want to go next. As you can see this funnel isn't complicated. But it's extremely powerful. And if you use the AI prompt I included in my carousel, you can build this sequence for yourself 10x faster. PS - Want to easily copy/paste the prompt? Comment "prompt" and I'll send it to you (along with a swipe file to make your AI's output even better)
Mécanisme lead magnet
Comment "prompt" and I'll send it to you (along with a swipe file to make your AI's output even better)