E-commerce founder
Post LinkedIn lead magnet · E-commerce
On Running & HOKA dominate online performance footwear with billion-dollar brand ecosystems. If you run an Ecom brand, this is a must-see. They aren’t just selling running shoes- they’ve mastered how performance, identity, and product innovation convert at scale. I went deep into both brands to see how they convert, increase AOV, and turn technical footwear into emotional, high-intent purchases. On Running (turning Swiss engineering, sleek design, and lifestyle-performance positioning into a premium conversion engine) HOKA (using comfort, community, and maximalist performance to dominate runners, walkers, and everyday athletes) What’s inside: Full Funnel Breakdowns: ↳ Homepage, PDP & Collection Page Analysis ↳ Psychographics (Performance Optimizer vs Comfort Seeker vs Everyday Athlete) ↳ Editable Figma Templates ↳ Customer Personas ↳ How Both Brands Sell Performance, Not Just Shoes ↳ Product Positioning × Conversion Psychology ↳ Category Architecture, Cross-Sells & Technical Benefit Communication …and more! 𝐖𝐚𝐧𝐭 𝐛𝐨𝐭𝐡 𝐟𝐮𝐧𝐧𝐞𝐥 𝐛𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧𝐬? 1. Like this post 2. Comment “RUN” 3. and I’ll send both to you
Mécanisme lead magnet
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