Email marketing
Post LinkedIn lead magnet · Email marketing
How to fix cold email deliverability to land in the inbox. Follow these 4 simple steps. ↓ Most people panic and rotate domains when performance drops. You can diagnose and fix the root cause instead. 1/ Check Your Authentication - Verify SPF, DKIM, and DMARC are set up correctly - Use mail-tester.com or MXToolbox to validate 2/ Run The Diagnostic Checklist - Check delivery vs inbox placement (are emails reaching inbox or spam?) - Review engagement trends (opens down? replies down? complaints up?) - Inspect bounce rate (target <2%) and complaint rate (target <0.1%) - Validate sending consistency (volume spikes? changed times? skipped days?) 3/ Scale with more domains, not more emails per inbox - Send 15-20 emails per inbox per day max (hard cap: 20) - For more volume, add more domains and inboxes (don't push one inbox past 20/day) 4/ Use Provider-Specific Copy - Gmail: 3-5 sentences (context → relevance → CTA) - Microsoft: 1-3 sentences (one question → direct CTA) - Keep formatting plain (no bold, italics, images, or attachments) 5/ Monitor Daily Metrics Base it on: - your bounce rate (<2%), - complaint rate (<0.1%), - and inbox placement (80%+), Adjust volume or pause if red flags appear. This is just one way you can fix deliverability. Want to learn the full playbook? → Comment "DELIVERABILITY" and I’ll send it to you
Mécanisme lead magnet
Want to learn the full playbook? → Comment "DELIVERABILITY" and I’ll send it to you