Founders
Post LinkedIn lead magnet · Founders
You can have the world’s best emails. But if these two things aren't dialed in, you're still gonna lose conversions: Your offer & your sales page. Now, I've worked with 20+ clients over the past 6 months. And I've noticed a pretty clear pattern: Most people spend all their time optimizing their email sequences. But they completely neglect their offer & sales page. Which is wild because no matter how good your emails are, if your offer sucks or your sales page is weak, you're leaving a TON of money on the table. So, let me break down the 3 biggest mistakes I see: MISTAKE #1: Your Offer Is A Vitamin (Not A Painkiller) Here's the thing: The best offers solve for a pain point - not a nice-to-have outcome. If your offer is addressing something people want but don't desperately need, you're fighting an uphill battle. People don't buy vitamins. They buy painkillers. So before you launch anything, ask yourself: "Am I solving for a real problem my customers desperately want to solve?" If the answer is no, go back to the drawing board. MISTAKE #2: Your Sales Page Hero Copy Is Vague (Or Too Clever) The above-the-fold section of your sales page is everything. It's where people decide (in seconds) whether they're interested or not. Yet, most people either get too clever or fail to articulate their value prop right away. Instead of clearly stating what you're offering & what the benefit is, they dance around it. Big mistake. Your hero copy needs to be crystal clear about: - Who it's for - What you're selling - And what they'll achieve MISTAKE #3: You're Selling Your Curriculum (Not Your Outcomes) This one is especially true for educational products. Most course creators sell their offering like it's a... well, like it's a course. They focus on topics. They list modules. They explain what's covered in the curriculum. But here's the thing: People don't care about your curriculum. They care about results. So instead of selling your offer as a series of topics, sell it as a series of deliverables tied directly to outcomes. And that's it! If you nail your offer & your sales page, your emails will do the heavy lifting they're supposed to do. But skip these two things, and even the best email sequences won't save you. PS - Writing a sales page can be extremely overwhelming. So I put together a mega prompt to help you nail your sales page copy in 20 mins (instead of 20 hours) using AI. Comment “page” and I’ll send you a free copy.
Mécanisme lead magnet
Comment “page” and I’ll send you a free copy.
