Founders
Post LinkedIn lead magnet · Founders
Last year, I made $84,000 selling digital products on the side. 3 ways I validate digital product ideas (so I never waste time building something nobody wants): 1/ Use your content as a testing ground This is the easiest place to start. Every week, I look at which posts outperform everything else. But I don't just look at likes and views. I also pay close attention to: • DMs asking "how did you do this?" • Comments requesting a deeper breakdown • And repeat questions around the same topic When you see those signals stack up, you're sitting on a product idea. Example: In early 2025, Matthew and I had been using a viral lead magnet giveaway strategy for 6 months with amazing results. We started getting dozens of DMs asking how we did it. So we ran a paid workshop breaking it down - and it sold out. 2/ Ask your audience directly If you have an email list (even a small one), you can literally just ask. Send an email explaining what you're thinking of creating, how it would work, and who it's for. Then ask people to join a waitlist if they're interested. It's simple. But it gives you real data before you commit. Example: Before we launched our 4-week Inbound Sales Ninja cohort, we sent an email to our list to gauge interest. Within days, we had a few hundred people on the waitlist. That's when we knew the idea had legs - and we decided to officially run with it. 3/ Pre-sell it before you build it This is the ultimate test. Instead of spending weeks (or months) building a product that might flop... Ask people to pay you money in advance. If enough people buy, you move forward and fulfill it. If not, you refund everyone and move on. Example: Last year, I was thinking of launching a paid newsletter. But instead of committing to it blindly, I ran a 5-day pre-sell email sequence. The result? 67 sales and $5,500+ in revenue - before I even created the first issue. Now, each of these methods gives you a different level of validation: • Content signals = interest • Waitlist sign-ups = intent • Pre-sales = proof And the best part? You can stack them on top of each other to reduce your risk even further. So if you're thinking about launching a digital product this year - don't guess. Validate first. PS - I put together a free guide called The $10K Infoproduct Accelerator that breaks down the 3 best "lean product formats" I recommend to make your first $10K with digital products. Comment "format" and I'll send it your way.
Mécanisme lead magnet
Comment "format" and I'll send it your way.
