Ai agency
Post LinkedIn lead magnet · Growth agency
I've been doing cold email outreach for the better part of a decade and the thing that's changed the most in the last year is what "personalization" means. It used to be enough to scrape someone's name and company, stick it in the first line, and call it personalized. That worked for a while but it doesn't anymore because everyone's doing it now and recipients can smell it instantly. What I started doing instead is scraping the prospect's entire website—blog posts, service pages, about pages, and contact page and feed all of that into AI and have it summarize what each page is about. Then I take those summaries and use them to write the first few lines of my cold email so it reads like I spent 20 minutes going through their site. The icebreakers come out like "Hey Cali, love how L2 makes it easy to filter by acreage. Also a fan of your property update email option. Wanted to run something by you." That's the kind of opener that gets 5-10% reply rates because it doesn't sound like it was generated by a machine even though it was. One thing I learned building this is that the small details in your prompt matter way more than you'd think. Having AI shorten company names (say "Mayo" instead of "Mayo Incorporated") and reference non-obvious pages instead of the homepage makes the whole thing feel like a real person wrote it. I built the whole system in n8n and I'm giving the template away for free. Comment "COLD" and connect with me, and I'll send it over.
Mécanisme lead magnet
Comment "COLD" and connect with me, and I'll send it over.