Marketing automation
Post LinkedIn lead magnet · Marketing automation
Snowflake added $900M in ARR in 2024. 60% of that came from SDRs. Here’s what their outbound team is doing differently, and how you can apply it, even if you’re not a $4B company. Most companies are doing outbound backwards. They blast cold lists and wonder why conversion rates suck. They chase leads instead of accounts. They run sales, SDR, and marketing as separate teams fighting over the same accounts. Snowflake figured out something different. 1. SDRs Mostly Work Warm Accounts No cold lists. They wait until an account engages with ads, the website, or content before doing outreach. Result? ✅ 36% meeting rate on ABM accounts (vs 10% on non-ABM). You can do this too: - Run ads or webinars to warm accounts - Track website visits - Trigger outreach after clear intent 2. Real-Time Scoring Every 2 Hours Data from Outreach updates every 2 hours. Leads are re-scored and reprioritized automatically. No more chasing stale leads. Their CRM is alive. You can do this too: - Refresh firmographic + intent data weekly (ZoomInfo, Clay) - Auto-score accounts based on real engagement - Focus reps only on the hot stuff 3. One GTM Team. One Funnel. Sales, SDR, and Marketing operate as ONE unit. No MQL drama. No silos. No lead funnel. Just 1 account funnel. They share one playbook: → Collaboration → Activation → Optimization You can do this too: - Agree on ONE list of accounts - Align on roles (warm, contact, close) - Run weekly GTM standups 4. Action Boards Over Dashboards Reps don’t scroll dashboards. They log in and see: “Call these 5 accounts. Here’s why. Here’s what to say.” You can do this too: - Build boards with: recent activity + account name + message suggestions - Make it stupid simple. No digging. Just action. 5. Generative AI = Faster Ramp, More Meetings 300 SDRs. 200 new hires per year. They use GenAI to write better messages, fast. AI-assisted reps are doubling meeting rates. You can do this too: - Use ChatGPT or Perplexity to research and write - Plug it into onboarding to help reps ramp faster ⸻ Curious how Snowflake scaled outbound to $4B ARR? I wrote a detailed breakdown of exactly how they did it. Want the full playbook? - Like this post - Comment "outbound," - If we're not connected yet, hit the connect button so I can DM you. Need it faster? DM me "outbound" and you'll get the breakdown today, plus 4 other company breakdowns as a bonus. And yes, I always send it, even if it takes me hours.
Mécanisme lead magnet
Comment "outbound,"
