Marketing strategy
Post LinkedIn lead magnet · Marketing strategy
I’ve studied circa 500 high-converting LinkedIn posts. These 6 things impact conversion the most: Over the years, I’ve gathered a lot of data on what converts, what doesn’t, and why. That’s across 880 client program sign-ups and $3,5M in inbound revenue. → If this is useful, comment “access” for a 1-hour training on how to convert your audience (it's brilliant). No email required. The 6 factors that predict conversion: 1️⃣ Content formatting & density. Formatting: How easy is your post to read and scan? → Save and model content that gets and keeps your attention. Density: Am I getting value every 5-7 seconds? → Value people’s time, remove cognitive load. And attention is earned every 2-3 seconds. Earn it, deliver. 2️⃣ Recognition Speak to exactly what your audience is experiencing and carrying And know how & when. Otherwise, you lose trust. The conclusions to trigger: → This is exactly what I’ve been dealing with → This person gets it, they know what it’s like → This person is describing what I’ve been thinking 3️⃣ Words carry weight Some build trust, some lower it. → Words you use carry memory. Some can remind prospects of bad experiences. Lesson: Great copy is about not triggering resistance. I’ve found that the content that converts best speaks mostly to people’s subconscious. The conscious picks it up later and makes sense of it. Also, learn the art of adding believability to your copy. The more “yeses” you get, the less resistance you create. 4️⃣ Triggering emotions Content that you remember weeks later? I guarantee it triggered an emotion or more. When your posts become memorable, they convert better (oh boy, I got data for this). I’ve found that relatability is the best way to do this. People can recall content that reminds them of themselves and their values. When buyers see themselves in your words, they store it (voilà). 5️⃣ The strongest persuasion is invisible This 5th finding was the most consistent: → Guiding readers to their own conclusions is by far the strongest persuasion mechanism. The strongest cognitive biases back this up (neuroscience does too). Ask: What must I demonstrate to be true for people to want to work with me? Then: What must I show to be true for them to get to these conclusions on their own? Resonance through emotional safety is a brilliant way to do this, too. 6️⃣ Mental pictures The highest-converting content doesn’t just communicate an idea. It creates a scene. The brain thinks in images. Experienced content > Explained content Let’s picture this together: You sit down to write your next post, you remember reading this post of mine, and a brilliant idea comes to mind. You start writing the hook with a smile on. Anyway, what I want to say: The clearer the picture you create, the less your reader has to “figure it out. I don’t have much more space left. Who wants part 2? Repost for others to read and learn ♥️
Mécanisme lead magnet
comment “access” for a 1-hour training on how to convert your audience
