Marketing technology
Post LinkedIn lead magnet · Marketing technology
ADS IN CLAY PT 2. This is not just about match rates. As Darshan Advani Corey Peck Ajay Jayagopal and other smart people pointed out in my previous post, low match rates is just one problem with performance marketing setups today. The workflow itself is typically very manual and wastes $$, even when seemingly the right contacts are targeted. Suppressing closed won customers, CRM contacts, detractors and other known, irrelevant people means passing CSVs back and forth between systems. This is manual and brittle and leads to gaps. For example I am regularly shown ads for either products Clay competes with or software we have already bought. As Alex Reznik says "ads is a math problem and we want to tighten the denominator". The key flow to suppress contacts is: 1. Pull in CRM contacts or use Find People 2. Use the Hashed Email waterfall 3. Map those records into Ads audiences (protip: also map title!!) 4. Now build a ~second~ exclusion audience. Pull existing customers or other suppression lists from your CRM. 5. Map those accounts into LinkedIn in Clay (LinkedIn only feature). 6. In LinkedIn Ads Manager configure the 2nd audience as an exclusion list. 7. Schedule both audiences to update as new records come in. ⏰ Scheduling is important and what makes this a "set and forget", real-time flow. Comment or DM and I'll send you a Notion page and Loom video showing how to do this. PS not just doing this for engagement 😉 - I need your Clay workspace so I can enable the Ads beta.
Mécanisme lead magnet
Comment or DM and I'll send you a Notion page and Loom video showing how to do this.