Digital marketing specialist
Post LinkedIn lead magnet · Marketing technology
A VP of Growth checks your website. 24 hours later... Their CEO, CMO, CRO start seeing your ads. A week later the VP of Growth mentions your company on a meeting: “Oh… yeah, these guys are everywhere. Let's talk with them” That “you’re everywhere” effect isn’t luck. It’s ABM orchestrated through modern GTM tech. Here’s the shift: 1) Old retargeting (how most teams use ABM retargeting ads) Website visit → pixel fires → you retarget… that one person 2) Modern ABM retargeting (the workflow I built for ColdIQ and clients): → Someone visits your website → You identify the company associated to that visitor using Fibbler → Check if it’s in your TAL (look up from Clay to your CRM) →If qualified, add it into a retargeting campaign with Zapier →Now, the company's buying group gets retargeted with LinkedIn Ads All automated. So instead of following one single person… You expand reach inside that key account on purpose. Pro tip: I run this on my clients' key ABM accounts with a high frequency (12+ impressions per person), to create that "everywhere effect". So if a champion is checking you out… By the time they jump on the weekly sync… Your name pops up in the head of all the decision makers in the team. That’s how B2B deals actually move. If you want, to get the exact workflow + Clay table template that makes this possible, comment "ABM" below and I'll share it with you. Tools for list building: DiscoLike, PandaMatch 🐼, Cognism
Mécanisme lead magnet
If you want, to get the exact workflow + Clay table template that makes this possible, comment "ABM" below and I'll share it with you.