Sales strategy
Post LinkedIn lead magnet · Sales strategy
“Just checking in” is a terrible follow up. Ranking 8 follow-ups from WORST to BEST ❌ generic DM follow-ups scream AI & Automation. ✅ Do things that can’t be automated = win more deals 8. “Is everything ok?” • “hi, how are you?”, “how it’s been going?” • It’s okay to send such messages, but selling after them is lame. 7. “Bumps” • “any thoughts?”, “just checking in”, “any updates?” • Super annoying, no value, very lazy. It’s just not worth it 6. “will be in <insert>” • “I’ll be in your city next week” or “I`m also attending this event” * Hits people’s mental spam filters. Sounds like a BS. 5. Case study • Industry-specific one. Works like a charm • Can never get enough social proof. Earn people’s trust faster 4. Recent results • Testimonials for a client in the same industry • Huge to move the needle forward 3. “News” • News, LinkedIn posts, new hires, hobbies, etc • Anything that’s unique and requires some thoughts from you 2. Add value • 101 of B2B selling. Always lead with value. Summarise well. • Resources, white papers, tips, tailor-made PDFs, lead magnets, 1. Screw text. Do the Audio/Video • No Looms. record natively on the LinkedIn App. • Go outside, memorize the copy, and record the message This is much better than “thoughts?” What would you add? P.S. If your follow ups are getting ignored, you're not alone. DM me "COLD" and I'll show you what's actually working in 2026.
Mécanisme lead magnet
DM me "COLD" and I'll show you what's actually working in 2026.