Digital marketing specialist
Post LinkedIn lead magnet · Startup growth
I spent 15 minutes writing a post that got 700+ comments for a client. The amount of inbound they received from this post alone was overwhelming. Here's the recipe: We wrote a simple lead magnet post ("comment X and we'll send you Y"). But here's what most people get wrong about lead magnets. 1. The resource needs to be something people ACTUALLY WANT "No duh, Matt." Ok but hear me out: Value = scarcity x relevance The resource needs to address a painful problem your customer wants to solve, but if it's the 20th "5-page pdf checklist to grow your biz" they've seen, then I don't care how well formatted your checklist is, it's not rare. The most compelling lead magnets combine an exceedingly painful problem with perceived scarcity so people think "I need this, there's nothing else like it". 2. The post itself needs to clearly communicate the value they will receive Even if your leadmagnet is amazing, it'll never see the light of day if people decide that it isn't even worth commenting or DMing you for it. Be thoughtful about how you write the copy in the post so that they see value in engaging (because on LinkedIn, anything they engage on gets shown to their network). If you're missing either (1) or (2), the giveaway post will flop. But if you can nail both, it's like pouring gasoline onto a fire. _____ P.S. If you're a CMO/CEO of a Series A startup looking to crush it on LinkedIn, shoot me a DM.
Mécanisme lead magnet
comment X and we'll send you Y
