Startup growth

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VP of Sales Built Custom AI Tools With Claude Code that Lifted Win Rate by 8%, want the playbook? Comment below. The engineers asked Marchelle Renee Mooney's sales team: "Wait... did you actually code any of this?" Their answer: "I just told Claude." Here's Marchelle, who is a non technical VP of Sales showed me on the podcast this week and I am genuinely impressed. Marchelle Rooney runs sales at Mangomint with $25M ARR. 2-day sales cycle. 20-30 new logos per AE per month. She's not technical. Her Director of Onboarding used to be a hairstylist. Here's what they built with Claude Code. No developers. No engineering tickets. No waiting. 1. A custom LMS for product training. Connected to Notion via MCP. Tracks progress. Certifies reps. Submits results to managers. They looked at buying one. Then realized their product moves too fast for any vendor to keep up. 2. Analyzed 212 cold call transcripts from Nooks in 3.5 minutes. Nooks (their BDR dialer and sequencer) doesn't support bulk transcript export. Claude's browser extension scraped them all. Claude Code analyzed patterns. Got: top objections, pattern interrupts that work, battle card gaps, and regrettable vs. non-regrettable losses. 3. Built a golden script system that increased win rate by 8%. From 29% to 37%. Frontline manager pulled the transcripts, found the patterns, rebuilt the script, layered it into Avara (AI role-play simulator) for practice. Passing score required to stay in the demo rotation. 4. Extended Momentum's post-call automation beyond what ships out of the box. Momentum captures call signals and pushes tasks. But the onboarding team needed more: hardware ordering, nuanced implementation steps, multi-step workflows. Claude Code takes the Momentum transcript and handles the rest. 5. A junior analyst solved an "impossible" import problem in one week. A senior engineer said it couldn't be done. She didn't know that. She asked Claude Code to help. Problem solved. Marchelle's line that hit hardest: "It was the blessing of not knowing too much, and believing that anything is possible." Her stack: Momentum.io for call intelligence. Nooks for dialing and outbound. Avara for AI role-play. Notion for knowledge. Claude Code as the connective tissue that fills every gap between them. The playbook is simple: → Find the friction (record your day, feed it to Claude) → Build the MVP (no code required, just clarity on the problem) → Measure the impact (if it moves revenue, engineering hardens it) → Stop waiting for vendors to ship the feature you need today I built a full guide on how to run this playbook: Build vs. Buy, how to bridge your tools with AI, the decision tree for any tech stack, and a quick-start checklist. Doesn't matter what tools you may have right now, the framework works, regardless. Want it? And a Claude Code walkthrough? -Like this post --Comment "MANGOMINT" ---Repost cuz its nice I will send it on over!

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"I should be able to leave that meeting and say, I know on a scale of 1 to 10 how likely this is to be a real sales opportunity." Meet Jennifer Dulski, CEO of Rising Team. Rising Team has been on a mission to turn every manager into a confident leader of a high performing team. They sport customers including Adobe, Facebook, Yahoo, Aramark, and even Hersheys. We've been working together for years inside the Unstoppable GTM Program as she's been successfully scaling Rising Team. Her biggest unlock? Embracing Founder-led Enterprise Sales. So I got on a call with Jennifer and started to talk through all her lessons. She shared this brutal but necessary framework for Founder-led sales. She calls it the 30-Minute Vetting Rule. Her goal is to get be able to rate each opportunity on a scale of 1 to 10 (and 11 is totally allowed) so that by the end of the first half-hour so she knows exactly where to spend her time. Not on her ability to sell. But on whether this is an urgent and important need for the prospect. Here is how she breaks down the scale: • The 11/10s: These people desperately need us and are excited about what they see. The Strategy: Spend the majority of your time here. • The 2s and 3s: These meetings are low potential. The Strategy: Determine this immediately so you don't waste manual effort; move them to an automated email nurture sequence. • The Middle: This is where the work is. The Strategy: Focus on uncovering constraints to see if you can move them higher up the scale. In my experience, this mindset is what makes the best enterprise sellers and Founders that win in the Enterprise in the early stages. It flips the frame from "I am going to sell you enterprise software" to "Do you actually need this?". Because as Jen pointed out to me, even if everyone should want high-performing teams, sometimes other needs are just more urgent in that specific moment - like Maslow's hierarchy for business. Jen and I talked for nearly an hour and she went in-depth on sharing all of her lessons learned as she scaled Rising Team and embraced Founder-led GTM. To watch the full episode, follow the link in the comments below 👇

To watch the full episode, follow the link in the comments below 👇

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