Startup growth
Post LinkedIn lead magnet · Startup growth
If you're a Head of Marketing trying to get your founder active on LinkedIn without it becoming a full-time job for either of you, this is the playbook (we've run it for 40+ founders): Step 1: Get the buy-in. Founder content programs die because the founder never fully commits. They post for two weeks, get 12 likes, and disappear. Neutralize the objections early. - "I don't have time to write" (you don't write, you talk for 30 min every two weeks). - "I'll look cringe" (the only cringe outcome is being invisible to your ICP). Step 2: Capture the voice. Don't ask the founder to write and don't write without their input. Instead, run a bi-weekly 30-minute recorded interview. Ask strategic questions that map to your content strategy. Pull 8-12 post ideas from each transcript using the founder's actual words. Step 3: Build the content engine. Every post should attract, nurture, or convert. Top of funnel: more general business takes, stories from building the business, etc. Middle of funnel: industry takes, pro tips, process breakdowns, commentary. Bottom of funnel: case studies, FAQs, product updates, team updates. Aim for 3 TOF, 1 MOF, 1 BOF per week, or 2 / 2 /1. Step 4: Own the operating rhythm. Founder's total time commitment: 30 min every two weeks for the interview, plus 5-10 min to approve drafts. Everything else is marketing / your agency's job. Making the founder the bottleneck is the fastest way to kill momentum. Step 5: Measure what matters. Track impressions and followers, but lead reports with pipeline when possible (inbound calls with "LinkedIn" as the source, DMs from qualified prospects, and revenue attributable to social). If you're a Head of Marketing or founder trying to build this motion, DM me and I'll walk you through how we'd set it up for you.
Mécanisme lead magnet
DM me and I'll walk you through how we'd set it up for you.