Tech companies

Post LinkedIn lead magnet · Tech companies

I get asked a lot about how customer research fits into positioning work, so I decided to get Georgiana Laudi on the podcast to give us a deep dive into it. I've had a lot of positive feedback on this episode - I think you are going to love it. Here's what we cover: ☑️ Why traditional marketing funnels are LAZY ☑️ Why it's important to understand "moments of value" from the customer's point of view ☑️ When you know you need customer journey research ☑️ Why customer research in a zero-touch sales model is so critical ☑️ How to use a Jobs to Be Done approach to understand the customer's milestones for success better ☑️ What is "Voice of Customer" and how do we best use it ☑️ What's the role of AI in customer research She also finishes up with a great customer story that I love. Links to the episode in the comments.

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