LinkHub
Attire des clients qualifiés sur LinkedIn avec tes commentaires
LinkPost
Crée du contenu viral sur LinkedIn de façon scientifique
LinkEarn
Attire des clients en illimité grâce à LinkedIn - sans y passer des heures.
LinkMagnet
Distribue tes lead magnets automatiquement sur LinkedIn
LinkHub
Attire des clients qualifiés sur LinkedIn avec tes commentaires
LinkPost
Crée du contenu viral sur LinkedIn de façon scientifique
LinkEarn
Attire des clients en illimité grâce à LinkedIn - sans y passer des heures.
LinkMagnet
Distribue tes lead magnets automatiquement sur LinkedIn
The
LinkedIn Lead Magnet Playbook
Based on the analysis of the largest LinkedIn post database ever assembled. Real data, not opinions.
0
lead magnet posts
0
posts analyzed
0
comments
↓ Scroll to start
15 sections. Every recommendation is backed by real data.
Lead magnets vs regular posts
+67%The 14 resource types ranked
The hook formula that averages 797 comments
797 avgThe CTA structure that triples results
×3.2The forbidden technique
Automating resource delivery
Format, media and real examples
The AI effect on engagement
The perfect timing to publish
The tactical recipe
5 copy-paste templates
15-point checklist before publishing
The complete 5-step method
The 15 lead magnet rotation
Fatal mistakes to avoid
Part 1
There are dozens of strategies on LinkedIn. But the current meta, the one that generates the most visibility and clients with the least effort, is the lead magnet: a free resource in exchange for a comment.
Source: data from LinkPost, the largest database of analyzed LinkedIn posts.
Part 2
The 14 types ranked by average comments.
Real lead magnet posts for each type. Click to see the original post.
Prompt Pack
3.5x
Prompt Pack vs Ebook
215 vs 62 average comments. AI is the most viral topic in 2025-2026.
+26%
Framework vs Template
A framework promises a transformation. A template promises a tool.
☠️ Ebooks
Dead last
62 average comments. People want actionable content they can use in 5 min.
Takeaway
Go with prompt packs, frameworks and playbooks.
Avoid ebooks and long-form courses.
Part 3
The hook determines whether people will read the rest.
avg comments
"R.I.P. basic prompting."
"R.I.P. to generic cold email templates."
"Traditional ads just died."
avg comments
"🚨 BREAKING: The man who built Tesla's AI brain just released..."
"BREAKING: Claude Sonnet 4.5 system prompts just leaked."
avg comments
"I spent 40 hours testing them so you don't have to."
"I spent 10+ hours TRANSFORMING MY COURSES..."
The world's largest lead magnet database.
Part 4
With connection request
Without connection
×3.2
Asking for a connection multiplies comments by 3
But there's an even more powerful technique... (see next slide)
Optimal CTA structure
Want [the resource name]? 1. Like this post ❤️ 2. Comment "[KEYWORD]" 3. Connect with me (otherwise I can't send you a DM) PS: Repost for priority access 🚀
Part 5
×0,0
That's the multiplier when you ask for the connection. But there's a more powerful technique.
Your CTA doesn't mention the connection
You only ask for a like and a comment. Nothing more.
"Comment MAGNET to get the guide"
80% of people forget to connect
They comment, but you can't send them a DM.
Comment ✓ — Connection ✗
You send a follow-up message
"Hey, we're not connected yet. Add me so I can send you the resource!"
They have to reply → engagement
Artificial engagement
They have to reply to confirm the connection. The algorithm counts that as real engagement.
Snowball effect
Every reply boosts the post's visibility. More replies = more reach = more comments.
1-to-1 relationship
You create a real exchange before even sending the resource. The lead already knows you.
LinkMagnet automates this technique
Detects unconnected commenters, sends the follow-up, then delivers the resource as soon as they accept.
Part 6
You're going to get dozens (or hundreds) of comments. Sending each resource manually via DM is impossible to scale.
Automatic detection
LinkMagnet scans your post's comments in real time and identifies every lead.
Connection check
It checks whether the commenter is connected with you. If not, it sends the follow-up request (the Part 5 technique).
Resource delivery via DM
As soon as the connection is established, the resource is automatically sent via private message.
Part 7
800–1,200
characters (sweet spot)
1,500+
engagement drops
Takeaway
Use an image showing a preview of your resource.
Avoid text-only (2.5x less effective) and carousels (too self-contained).
Real lead magnet posts with video and image. Click to see the original post.
Part 8
Mentioning an AI tool = engagement explosion.
Claude outperforms ChatGPT (238 vs 162). It's the current hype.
Ignore the trends
10x harder. 10x slower. For 10x worse results.
Ride the wave
Less effort, more results. It's that simple.
Part 9
Best day
Best time
🎯 Post on Tuesday between 12pm and 1pm
Let's be honest: timing is the question everyone asks, but it matters the least. As long as you post before noon, you're fine. The content does the rest.
Part 10
The tactics found in the best lead magnets (100+ comments).
These tactics come from the 33 virality criteria identified by LinkPost. To understand each rule in detail and learn how to apply them:
Read the full documentation →Part 11
The most powerful hook in the dataset.
R.I.P. [thing that's dying]. [Shocking sentence explaining why.] [2-3 lines about the current problem.] [Solution name] changes everything: → [Benefit 1 with number] → [Benefit 2 with number] → [Benefit 3 with number] I compiled [resource name] that includes: ✅ [Item 1] ✅ [Item 2] ✅ [Item 3] Want [the resource]? 1. Like this post ❤️ 2. Comment "[KEYWORD]" 3. Connect with me PS: Repost for priority access 🚀
Score attendu : 500–2,000+ comments
The breaking news format creates urgency and exclusivity.
🚨 BREAKING: [Person/company] just [shocking action]. [1-2 lines of context.] Here's what [the discovery] reveals: → [Point 1 with number] → [Point 2 with number] → [Point 3 with number] I turned [the source] into [actionable resource]: ✅ [Content 1] ✅ [Content 2] ✅ [Content 3] Comment "[KEYWORD]" + connect with me. ♻️ Repost for priority access
Score attendu : 300–1,000+ comments
The quantified authority hook proves your investment.
I spent [number]h on [impressive action]. [What you found] contradicts everything you've been taught. What ACTUALLY works: → [Insight 1 with number] → [Insight 2 with number] → [Insight 3 with number] [Resource] includes: ✅ [Item 1] ✅ [Item 2] ✅ [Item 3] 1. Like ❤️ 2. Comment "[KEYWORD]" 3. Connect with me PS: Repost for priority access 🚀
Score attendu : 200–800+ comments
Part 12
15 points to verify.
The hook
The content
The CTA
The timing
Part 13
Key principle
Never create the resource first.
The packaging (= your hook + your visual) is what makes people stop and comment. The resource gets created after, tailored to match the post.
Phase 1 — Packaging (hook + visual)
Get inspired by what works
Browse viral lead magnets in your niche. Identify the hooks, visuals and angles that perform.
Create the hook + the visual
This combo decides whether your post goes viral or gets ignored. Everything else depends on it.
Phase 2 — Content
Write the post
Structure it around the hook. 70% value + 3-step CTA.
Create the resource to match
Only now. PDF, video, course, tool... whatever the format, it must match the post.
Publish, engage and follow up
Tuesday 12-1pm. Reply in the first hour. Send the resource automatically via DM.
Part 14
Never repeat the same one within 15 weeks. In 15 weeks, ~20% of your audience has changed and the remaining 80% have forgotten.
15
resources in rotation
1 lead magnet published per week
~20%
audience renewed
New followers who've never seen your resource
80%
have forgotten
After 15 weeks, your content feels "new" again
With LinkMagnet, set up your 15 resources once. The rotation and delivery happen automatically.
Part 15
Based on the analysis of posts that fail.
Promising an ebook → dead last in the ranking (62 avg)
Asking for the connection in the CTA → you lose the follow-up that boosts engagement (see Part 5)
Question as a hook → the worst-performing hook type (48 avg)
Text-only post with no image → 2.5x less effective
Writing more than 1,500 characters → engagement drops
Refusing to ride the trends → 72 avg without AI mention vs 238 with Claude
Using a carousel → 59 avg (carousels are self-contained)
LinkMagnet automatically sends your resource via DM to everyone who comments on your post. In under 10 minutes, 24/7, without you touching LinkedIn.
Get started now →
LinkPost analyzes hundreds of thousands of LinkedIn posts to show you what works in your niche. Find viral lead magnet ideas, hooks and formats that perform.
Discover LinkPost →The largest LinkedIn post database
