# Exemples de lead magnets LinkedIn — Real estate investment > 16 posts LinkedIn réels « commente un mot, reçois la ressource » en real estate investment, classés par score de viralité. Données live depuis l'analyse LinkedIn de LinkPost. Chaque post est un exemple de *lead magnet* : son auteur propose une ressource (guide, template, checklist…) en échange d'un mot-clé en commentaire, puis l'envoie en DM. ## 1. Real estate investment **99 likes · 11 commentaires · viralité ×0.8** **Mécanisme :** Check it out in the comments. ``` Two billionaires spent $100M+ buying up the downtowns of America's iconic lifestyle towns. One built quietly and the town kept its identity. The other built loudly and the town lost its soul: If you want to understand how lifestyle towns get made (or ruined), study two zip codes: • 02554 • 81611 And two names: Steve Karp and Gary Friedman. They are the forces of nature shaping the downtowns of Nantucket and Aspen. Decades ago, these two were both scrappy seasonal outposts. Nantucket was a hard-to-get-to summer enclave for Boston's old money. Aspen was a funky mountain playground for ski bums, Hunter S. Thompson and Hollywood's rebel crowd. Both billionaires reshaped their respective towns. But with very different approaches and very different outcomes. Take a stroll in Nantucket and you'll notice it still feels…quiet. Yes, the houses trade at $10-50 million and yachts line the Boat Basin every summer. But the visuals haven't changed: • Cobblestone streets • Hand-painted signs • Weathered cedar shingles The brands everyone cares about? Still local. Something Natural, Millie's, Cisco, Bartlett's, Straight Wharf. Now do the same in Aspen on Galena Street. It feels like luxury's open-air trade show. Moncler, Prada, Brunello, Chanel. PE titans walking around in runway jackets who never actually ski. Every year another local staple disappears. RIP Boogies, Red Onion, Jimmy's, Little Annie's. These outcomes aren't accidental. They mirror the two billionaires who shaped each town: 1/ Steve Karp built Nantucket like a portfolio manager: He quietly acquired the White Elephant, Jared Coffin House, the Boat Basin. Plus, large stretches of Main Street retail through a web of LLCs over decades. 2/ Gary Friedman approached Aspen like a creative director: $105M invested across an RH Gallery, Guesthouse, spa, restaurants, and branded residences. A vertically integrated luxury environment to merge retail, lodging, and residential under one roof. Where Karp embedded within an existing operating system, Friedman built a branded overlay on top. One preserved the town's mythology. The other is rewriting it. Which explains why Aspen has lost nearly all its charm. The next decade will watch a number of professional investors and operators reshaping the next Nantuckets and Aspens. Ski towns, islands, wine regions. For anyone chasing exposure to lifestyle markets, these two zip codes are full of lessons. I break all of those down on the latest Buy Box. Check it out in the comments. ``` ## 2. Real estate investment **33 likes · 46 commentaires · viralité ×0.6** **Mécanisme :** Comment “Pro forma” below and I’ll send you the pro forma I use to underwrite Multi-Family ADU value-add deals. ``` I had the pleasure of interviewing Andrew S., one of LA’s most prolific ADU developers. He’s completed hundreds of units and must have masochistic tendencies, because he has hundreds more in the works. 🤪 He’s not wrong when he says: “Building in California is one of the hardest things you can do.” I learned a lot chatting with Andrew. If this space interests you, read along. I pulled out some of his top tips on where to build, what to watch out for, and how to make the numbers pencil. PS: Comment “Pro forma” below and I’ll send you the pro forma I use to underwrite Multi-Family ADU value-add deals. ``` ## 3. Real estate investment **62 likes · 12 commentaires · viralité ×0.5** **Mécanisme :** Link to register in the comments. ``` The smartest money in real estate isn't buying buildings anymore. It's buying the businesses that run them: Most real estate investors still think the money is in the property. And that 1-2X MOIC is the spectrum of real estate returns. It's not. Investing in the platforms that operate the real estate (+ the real estate) unlocks way more upside. For the past decade, cheap debt and cap rate compression did the heavy lifting. You didn't need a great operating model to make strong returns. That era is over. Big capital is now backing the businesses that run real estate. Not just the buildings. Madison International Realty has been ahead of this for years. Their Platform Program puts growth capital into middle-market real estate platforms. They combine asset-level exposure with minority stakes in the operating company. The result? Returns that blend property economics with enterprise value. Think fee streams. Carried interest. Long-term platform growth. On Wednesday Feb 25th at 3PM EST, Brad and I are sitting down live with Mo Saraiya and Vince Clark, CFA from Madison to unpack how this works. We'll cover: • The shift from owning assets to owning operating platforms • How PropCo / OpCo structures boost return profiles • Structuring minority platform stakes with real downside protection • Why platform investing may define the next cycle of outperformance This is the kind of deal structure most investors never see until they're already in the room. Link to register in the comments. ``` --- *Source canonique : https://linkmagnet.gg/lead-magnets/real-estate-investment* *LinkMagnet — livre tes lead magnets LinkedIn automatiquement : https://linkmagnet.gg*