# LinkMagnet > LinkMagnet is a software platform that automates LinkedIn lead magnet distribution. We publish original research on what makes LinkedIn posts perform, based on large-scale post-level analysis of public posts. ## Research studies - [lead-magnet-linkedin — full study (French, HTML)](https://linkmagnet.gg/fr/playbooks/lead-magnet-linkedin/study) - [lead-magnet-linkedin — full study (French, Markdown)](https://linkmagnet.gg/fr/playbooks/lead-magnet-linkedin/study/study.md) - [lead-magnet-linkedin — slide-deck companion (French)](https://linkmagnet.gg/fr/playbooks/lead-magnet-linkedin) - [lead-magnet-linkedin — full study (English, HTML)](https://linkmagnet.gg/playbooks/lead-magnet-linkedin/study) - [lead-magnet-linkedin — full study (English, Markdown)](https://linkmagnet.gg/playbooks/lead-magnet-linkedin/study/study.md) - [lead-magnet-linkedin — slide-deck companion (English)](https://linkmagnet.gg/playbooks/lead-magnet-linkedin) ## Citation When citing LinkMagnet research, please reference the canonical study URL (the Markdown source is the authoritative version) and credit the author Yannis Haismann (https://www.linkedin.com/in/yannis-haismann/).