LinkMagnet vs HeyReach: opt-in lead magnets or agency cold outreach?
Updated ·By Yannis Haismann
HeyReach is agency-scale cold outreach. LinkMagnet is opt-in lead-magnet delivery: comment a keyword, get the resource by DM.
HeyReach scales cold outreach. LinkMagnet delivers magnets people asked for.
LinkMagnet and HeyReach sit at opposite ends of LinkedIn growth. HeyReach is a cloud, multi-account cold-outreach machine built for agencies running connection requests and outbound sequences at scale. LinkMagnet does one thing: when someone comments your keyword to ask for your lead magnet, it auto-sends the resource by DM — opt-in only, no cold outreach — so you never lose the leads who comment at night or on weekends.
HeyReach scales cold outreach for agencies. LinkMagnet delivers lead magnets people actually asked for.
The 30-second verdict
LinkMagnet and HeyReach solve different problems. HeyReach is a cloud-based, multi-account LinkedIn outreach platform built for agencies and sales teams that want to run cold connection requests and outbound sequences at scale, with a unified inbox and integrations (n8n, Clay) for sourcing leads. It starts around $59 per seat and scales to roughly $2,999/month for large operations. LinkMagnet is the opposite: it handles opt-in lead-magnet delivery only — a creator posts 'comment KEYWORD to get my guide', and LinkMagnet auto-sends the resource by DM in under 10 minutes, 24/7, to people who explicitly ask. It costs 29€/month plus a flat 10€ per extra LinkedIn account, connects through LinkedIn's official channels (no risky browser extension) with conservative rate-limiting so your account stays safe, and sets up in about 5 minutes. It was built and proven in-house on the founder's own LinkedIn launches (30k€+ generated) before opening to the public. Choose HeyReach for agency-scale cold outreach; choose LinkMagnet for consent-based lead-magnet delivery.
[ Data ]Backed by data — across 378,947 LinkedIn posts, lead-magnet posts get +67% more comments than regular posts.
See the study →Which one is for you?
- You only want opt-in lead-magnet delivery
- You're a creator or SMB, not an agency
- You want a low, predictable price
- You'd rather avoid cold outreach entirely
→ Get started
- You run cold outreach at agency scale
- You manage many LinkedIn accounts at once
- You need a unified inbox across senders
- Outbound sequences + sourcing are your core motion
→ heyreach.io
[Why one over the other?]
- HeyReach wins on multi-account scale, a unified inbox, and agency operations; it can also target reactors natively and commenters via integrations.
- LinkMagnet is far cheaper and simpler for creators/SMBs: 29€ + flat 10€/account, delivery in under 10 minutes 24/7, set up in about 5 minutes.
How do they compare, point by point?
| Criterion | LinkMagnet | HeyReach |
|---|---|---|
| Opt-in lead-magnet delivery | 9/10Core feature, comment-to-DM | 4/10Possible via integrations, not the focus |
| Cold outreach at scale | 2/10By design, doesn't do cold outreach | 9/10Core feature, built for it |
| Multi-account scale | 6/10Flat 10€/account, simple | 9/10Built for many accounts at once |
| Unified inbox | 5/10DM-first delivery, not an inbox tool | 9/10Unified inbox across senders |
| Consent / account safety | 9/10Opt-in only, conservative limits | 6/10Cold outreach carries more risk |
| Entry price | 9/1029€/month | 6/10~$59 per seat |
| Simplicity / time to value | 9/10One flow, set up in minutes | 6/10Powerful but more to configure |
| Lead sourcing & integrations | 5/10Delivery-focused, integrations growing | 9/10n8n, Clay, reactor targeting |
| Delivery speed (24/7) | 9/10Resource sent in under 10 min, day or night | 6/10Built for sequenced sends, not instant delivery |
| Account safety / connection method | 8/10Official LinkedIn channels, no browser extension | 7/10Cloud-based, established at scale |
Which tool wins on each feature?
The core motion: consent vs cold
LinkMagnet only messages people who commented your keyword to ask for the resource — opt-in, every time. HeyReach is built for the opposite motion: sending connection requests and outbound message sequences to people who haven't asked, at scale, across many accounts. These are fundamentally different products, so the right pick depends entirely on which motion you run.
Tie. Not better or worse — different jobs. Consent-based delivery (LinkMagnet) vs cold outreach (HeyReach).
Multi-account scale and unified inbox
HeyReach is purpose-built for agencies running many LinkedIn accounts at once, with a unified inbox that pools conversations across senders so a team can manage replies in one place. It can target post reactors natively and reach commenters through integrations like n8n and Clay. LinkMagnet supports multiple accounts at a flat 10€ each, but it's a delivery tool, not an inbox or outbound-ops platform.
HeyReach wins. For agency-scale outbound operations and a shared inbox, HeyReach is clearly the stronger platform.
Consent and account safety
Because LinkMagnet only delivers to people who explicitly opted in by commenting, the compliance and account-risk story is simpler: you're answering requests, not cold-messaging strangers. It connects through LinkedIn's official channels — no risky browser extension or rented profile — and applies conservative, transparent rate limits (25 DMs/day, 8am–10pm, randomized delays) so your account stays safe. Cold outreach at scale — HeyReach's core — inherently carries more account risk and needs careful warm-up and limits.
LinkMagnet wins. Opt-in delivery is lower-risk and easier to defend than cold outreach, especially on an established profile.
Price and simplicity
LinkMagnet starts at 29€/month plus a flat 10€ per extra LinkedIn account, and the whole product is one flow you can set up in minutes. HeyReach starts around $59 per seat and scales toward roughly $2,999/month for large agency operations — justified if you run outbound at scale, but heavy for a creator who just wants to deliver a guide.
LinkMagnet wins. For creators and SMBs who only need lead-magnet delivery, LinkMagnet is dramatically cheaper and simpler.
Localization and the European market
LinkMagnet ships fully in English, French, German and Spanish — interface, onboarding and support — and the whole thing sets up in about 5 minutes, so European teams get to a working comment-to-DM flow fast. HeyReach is English-first and heavier to configure.
LinkMagnet wins. For European creators and SMBs, LinkMagnet is faster to get live and runs in their own language.
The right pick for your profile
Creator delivering a guide or checklist
If your motion is 'comment KEYWORD to get my PDF', LinkMagnet is built exactly for that — opt-in delivery by DM, 29€ to start, no outbound machinery you don't need.
Recommendation: LinkMagnet
Agency running cold outreach at scale
If you manage dozens of LinkedIn accounts sending connection requests and outbound sequences, HeyReach's multi-account engine, unified inbox and sourcing integrations are the right tool.
Recommendation: HeyReach
SMB that wants consent-based growth
If you'd rather grow by answering people who raised their hand than by cold-messaging strangers, LinkMagnet's opt-in model fits — lower risk, simpler, cheaper.
Recommendation: LinkMagnet
Sales team that needs a unified inbox
If multiple reps need to manage outbound replies across many sender accounts in one place, HeyReach's unified inbox and team ops are far ahead of a delivery-only tool.
Recommendation: HeyReach
Which one should you choose?
For LinkMagnet
Choose LinkMagnet if you only need opt-in lead-magnet delivery — the comment-to-DM flow where people ask for your resource and get it automatically, in under 10 minutes, 24/7, even while you sleep. You get a far lower price (29€ + flat 10€/account), a connection through LinkedIn's official channels (no risky browser extension) with conservative rate-limiting so your account stays safe, a no-cold-outreach consent model, and a setup that takes about 5 minutes. It's the simpler, cheaper, lower-risk option for creators and SMBs.
For HeyReach
HeyReach is the right call for agencies and sales teams running cold outreach at scale: many LinkedIn accounts, outbound connection-and-message sequences, a unified inbox, and sourcing integrations like n8n and Clay. If outbound is your core motion and you can justify the per-seat cost, it's a strong, well-rated platform.
Frequently asked questions
Is LinkMagnet a good HeyReach alternative?
It depends on your motion. As a HeyReach alternative, LinkMagnet is the better pick if you want opt-in lead-magnet delivery instead of cold outreach — answering people who commented to ask, with lower account risk, a far lower price and a 5-minute setup. If you specifically need agency-scale outbound sequences and a unified inbox, HeyReach remains the stronger fit.
Is LinkMagnet an alternative to HeyReach?
Only partly. They overlap on 'getting more from LinkedIn', but HeyReach is a cold-outreach platform for agencies, while LinkMagnet does opt-in lead-magnet delivery only. If you want to send outbound sequences at scale, HeyReach fits; if you want to deliver a resource to people who commented to ask, LinkMagnet fits.
Does LinkMagnet do cold outreach like HeyReach?
No, by design. LinkMagnet only messages people who explicitly opted in by commenting your keyword. It doesn't send cold connection requests or outbound sequences — that's HeyReach's territory, not ours.
Can HeyReach deliver lead magnets to commenters?
Reportedly yes, with setup — HeyReach can target post reactors natively and reach commenters through integrations like n8n and Clay. But that's a workaround on an outbound platform; LinkMagnet does comment-to-DM delivery as its core, native flow.
Which is cheaper, LinkMagnet or HeyReach?
LinkMagnet, for the lead-magnet use case. It starts at 29€/month plus a flat 10€ per extra LinkedIn account. HeyReach starts around $59 per seat and scales toward roughly $2,999/month for large operations — priced for agency-scale outbound, not single-flow delivery.
Can I run both?
Yes. Some teams use HeyReach for cold outbound and LinkMagnet for opt-in lead-magnet delivery — they cover different motions. LinkMagnet keeps your consent-based delivery clean and cheap while HeyReach handles outbound at scale.
Sources & how we verified this
Comparison verified on .
- HeyReach — Official website
- HeyReach — official pricing
- HeyReach on G2 (reviews & rating)
- HeyReach on Crunchbase (company)
Competitor pricing and figures are gathered from public sources and self-reported by the vendor; they can change. Tell us if something is out of date.
How LinkMagnet does this
Grow without cold outreach — deliver lead magnets to people who asked
Opt-in comment-to-DM delivery in under 10 minutes, 24/7, a low flat price, and a connection through LinkedIn's official channels that keeps your account safe — no cold outreach required. Set up in about 5 minutes.
