Founders
Post LinkedIn lead magnet · Founders
99% of founders & creators ignore this email sequence. Yet it's the difference between one-time buyers and lifetime customers: A Post-Purchase Sequence. Let me show you how to build it. But first - why this matters. A lot of creators think their goal is to “sell their course.” But in reality, your goal is to help people solve a problem & get a result so they... • Are happy they bought your product • Give you a great testimonial + referrals • Ultimately buy your future offers And sure - for that to happen, they need to buy first. But after that, you don’t want to leave people on their own. Instead, support them so they actually: • Put what they learn into practice • Get value from the product Insert: Your Post-Purchase Sequence. Here’s how this sequence is structured: 1️⃣ Email 1: The “Warm Welcome” Email Right after someone buys, we send the first email immediately. This is a logistical email. The goal is to welcome them & walk them through everything they need to access the product. 2️⃣ Email 2: The “Quick Follow Up” Email 24 hours later, we send a second email checking in & sharing tips to help them get the most out of the product. Great opportunity to remind them of key action steps before getting started. 3️⃣ Email 3: The “Biggest Challenge” Email 2-4 days later, we send a third email. The goal is to address the biggest obstacle people face when starting. And walk them through how to overcome it. 4️⃣ Email 4: The “Underrated Feature” Email 2-4 days later, we send a fourth email. Highlight a feature people might overlook-but is very valuable. This helps keep nudging while adding value. 5️⃣ Email 5: The “Check In Survey” Email 2-4 days later, we send a fifth email asking for feedback. That way, we can: • Make sure they’re getting value • Improve the product over time Pro tip: Offer an incentive to boost responses. 6️⃣ Email 6: The “Bridge” Email 5-7 days later, we send one more email. The goal is to introduce another product that helps with the next problem they’ll face. So you can *bridge* the gap between where they are and where they want to go. We only send this if we have a relevant follow-on product. As you can see, this funnel isn’t complicated. But if done right, it can have a HUGE impact on your business. Hope it’s helpful! PS - I built an AI prompt you can copy-paste to create your own Post-Purchase Sequence in minutes (instead of hours). Comment "sequence" and I’ll send you a copy (for free, ofc).
Mécanisme lead magnet
Comment "sequence" and I’ll send you a copy (for free, ofc).
