I spent 2 unpaid hours writing 3 sample emails for a prospect I'd never met. It turned into $100k. Here's how it happened: A friend messaged me saying someone I really looked up to needed a ghostwriter. Not for LinkedIn posts (my usual thing). But for other serious writing projects. I would've been an idiot to say no. I got the email intro on a Sunday morning. Instead of responding immediately, I sat down and wrote 3 sample emails in the prospect's voice. Took me 2 hours. Made them as good as I possibly could. Then I sent an email that basically said: "Pleasure to meet you. I imagine you've got a high quality bar and limited time. My goal is to earn your trust on quality and save you time. I wrote 3 sample emails based on your past content. You can see them here." Next thing I know: "Read your emails. They're good. Let's talk." We hopped on a call. They told me the only reason they booked was because the emails surprised them with how much they sounded like the prospect. After the call, I proposed a big project and spent 20 hours on it. No promise of payment. Not a lot of context. Just made it happen. They loved it. I offered to continue with another project. Didn't hear back for two weeks. Finally they responded and said they didn't feel good about sending me more work without paying me. So I put together a proposal: 10 projects for $100k. They accepted. And then referred more business to me because I crushed it for them. I've landed 5-10 clients this way. Each worth tens of thousands of dollars. I call it the Trojan Horse Offer. Here's the framework: 1. Pick something your ideal prospects have a problem with 2. Pick something that requires little of them 3. Pick something that's easy for you to do but hard for them If the work is bad, they don't respond. If it's good, they try it out. When they get better results, they DM me. Leads to a sales convo. Leads to retainer clients. This isn't my #1 client acquisition strategy. But it's the one I deploy anytime there's someone I REALLY want to work with. And it works. PS - want the full strategy breakdown? Comment “prompt” and I’ll send it to you.