Restaurant industry
Post LinkedIn lead magnet · Restaurant industry
Owner just hit $40M ARR. With BDRs delivering $72K/month each. Most companies can't even get BDRs to $20K. Here's how they did it ⬇️ Most BDR teams waste 50% of their week on non-revenue activities. Owner's BDRs spend 80% of their time prospecting. - 95% of meetings booked on the phone - 2 meetings per day per BDR - 83% hiring success rate over 23 months - <3 month ramp time - 0.13 CAC ratio How they do it: 1. They eliminated Non-Revenue Generating Activities Most BDRs waste time on: ❌ Calling bad numbers ❌ Researching Tier 3 accounts ❌ Manually picking accounts based on personal preference At Owner: ✅ Pre-researched accounts: for each restaurant, they get the closest customer (instant social proof). ✅ Best-fit ICP accounts are routed into Salesloft sequences. ✅ Outbound messaging adapts to account maturity ✅ BDRs don’t touch bad data 2. They only call the right accounts and prospects - Built 2 predictive scoring models: one for win rate, one for potential ACV → BDRs only target the best ICPs. - Fixed their data quality issues: connect rates with decision-makers jumped from 3% to 16%. - No wasted time on account selection: accounts are routed, not picked based on personal preference. 3. They invested early in RevOps & Enablement - 1:20 Ops-to-Sales ratio, this means BDRs don’t waste time figuring stuff out. - Onboarding includes AI-powered simulations trained on real conversations. - Constant coaching, repetition, and training → BDRs ramp faster and perform better. Why this matters: Because of this efficiency, Owner runs a 2:1 BDR-to-AE ratio, in SMB sales, targeting restaurants. This is next-level outbound execution. I spent 20+ hours breaking down their full playbook. Want it? - Like this post - Comment “playbook” - If we’re not connected yet, hit the connect button so I can DM you Need it faster? DM me “playbook” and you'll get playbook today. P.S. I'll send it even if it takes me hours. I can't stand when people promise content and don't deliver.
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