Agency management
Post LinkedIn lead magnet · Agency management
Free strategy calls are killing your close rate. Someone had to say it. Here's what I see at 7- and 8-figure agencies constantly — custom proposals, free discovery calls, follow-up emails, "just checking in" sequences. And then the post-mortem: "We're just not good at closing big deals. The prospect was price sensitive." No. You don't have a closing problem. You have a qualification problem. Only a small percentage of people on a free discovery call can actually buy a $100K engagement. The rest are good people at the wrong stage. You're just not filtering for it. The fix isn't a better proposal template. It's replacing the free discovery with a small paid offer up front — productized, positioned, priced just enough to make it serious. Result: 75%+ of the people who move forward are actually qualified. You get paid to diagnose. You get paid to pitch. And you stop running your own sales calls. I'm running a $100 workshop on exactly how to install this model — no free pitches, no owner-led sales. Over 7 figures? Comment WORKSHOP below.
Mécanisme lead magnet
Comment WORKSHOP below.