Digital marketing specialist
Post LinkedIn lead magnet · Brand management
SEO used to be (mainly) about your website. Now AI looks at your brand everywhere. Reddit, Inc. threads. YouTube videos. Podcast mentions. Product reviews. Even comments where someone says "I switched from X to Y because..." That's Entity SEO. And it's reshaping how brands get discovered. Here's what most people miss: 1. Mentions without links still count: When your brand shows up in a genuine Reddit discussion comparing tools, that strengthens your "entity" in AI's understanding. No backlink needed. We tested this with email marketing brands. Ran 15 queries through Google AI Mode to see who appeared together. The results? Completely different brands dominated depending on context. One brand owned "ecommerce email" but vanished from "deliverability" conversations. 2. Your entity relationships are radically contextual. Here's how to audit and improve your entity presence: Step 1: Check your entity foundation Go to Wikidata and search your brand. Is your entry detailed or bare bones? Look for: industry, product categories, founders, headquarters, what you actually do. Most brands have almost nothing there. Your competitors might have 20+ properties listed. That gap matters. Step 2: Test your schema markup Run your homepage through Schema Markup Validator (validator.schema.org). You want Organization schema at minimum. But check what your competitors use (some brands nest their entire product suite inside their Organization schema, this declares specific software categories and capabilities to AI systems) Step 3: Map where you show up (and don't) Run 10-15 variations of your category queries through ChatGPT, Perplexity, Google AI Mode and track which queries include your brand, who appears alongside you, what position you're mentioned in, the language used (positive, neutral, comparison). You'll spot patterns. Maybe you own one angle but completely disappear from another. Step 4: Reverse-engineer AI query decomposition This one's nerdy but powerful. Ask ChatGPT a complex question about your category. Then inspect the page (right-click → Inspect → Network tab). Search for "search_model_queries" in the results. You'll see exactly how AI broke down your question into multiple searches. These are the actual queries determining who appears in answers. Step 5: Audit your content for entity density Run key pages through Google's Natural Language API. Weak: "Our automation features help businesses increase revenue." Strong: "Omnisend's SMS automation integrates with Shopify's abandoned cart data to trigger personalized recovery messages within 2 hours." The second version creates multiple extractable entity relationships in one passage. AI can actually use that. (Last step can be found in the comment section) 👇
Mécanisme lead magnet
(Last step can be found in the comment section) 👇
