Ai agency
Post LinkedIn lead magnet · Growth agency
The point of a sales call is to transfer trust. Get the person on the other end to trust you and the rest takes care of itself. Connor Kaplan broke this down in a Maker School session. Three things he focuses on: Conviction. He asks himself before every call—would I actually buy this? Not "is this a good product" or "can I help this person." Would I actually pull out my wallet and buy this thing? If the answer is wishy-washy, the prospect will feel it. They always do. You can't fake conviction. You either have it or you don't, and if you don't, you need to figure out why before you get on another call. Confidence. Connor does pushups before his calls. Not joking. 5-10 reps, gets his energy up, walks into the call in a different state than if he'd just been sitting at his desk scrolling Slack. He also pulled every question he's been asked on sales calls, wrote out answers, and practiced them 15 minutes a day for two weeks straight. Now he doesn't get caught off guard. Someone throws an objection at him and he's already got the answer loaded. That kind of preparation looks like natural confidence on the call. Consistency. Sales is a volume game and most people's energy craters after a few bad calls in a row. Connor keeps a swipe file of clips from his best calls. When he's in a funk, he watches them. Reminds himself what good looks like. He also actually uses the "next step date" field in his CRM so people don't fall through the cracks. Sounds basic but almost nobody does it. They let leads go cold because they forgot to follow up. Connor doesn't forget. I put the Whimsical board Connor made in the comments if you want the full breakdown. P.S. This is what Maker School looks like week to week. Operators sharing what's actually working. Link's in the bio.
Mécanisme lead magnet
I put the Whimsical board Connor made in the comments if you want the full breakdown.
