Exemples de lead magnets LinkedIn en inbound marketing

83 LinkedIn Templates for 2026 ↓ Built to turn content, comments, and DMs into real conversations. What it usually takes to dial this in (months of posting, guessing, and rewriting)... This library gives you the exact LinkedIn messaging + content system in one place. Most LinkedIn GTM breaks down in the same places: → Posting content that gets engagement but leads nowhere → Not knowing what to DM after someone comments or views your profile → Using “soft” CTAs that don’t actually start conversations → Writing every DM, hook, and headline from scratch → Getting replies, but not progressing to meetings These 83 LinkedIn Templates give you the exact system we use. How it works: 1️⃣ DM Templates 28 ready-to-send messages for comment replies, cold DMs, warm follow-ups, profile views, and booking calls — including when to send each and what comes next. 2️⃣ Lead Magnet Templates 9 proven post formats designed to convert comments → DMs → conversations, with built-in CTAs and delivery flows. 3️⃣ Viral Hook Templates 19 scroll-stopping hooks mapped by intent (authority, contrarian, proof, curiosity, system reveal) so posts don’t die in the first line. 4️⃣ CTA Logic 13 CTAs ranked by friction and intent — from “start a conversation” to “book a call” — so you don’t ask too early and kill replies. 5️⃣ Profile Positioning 7 profile headline templates that clearly say who you help, what problem you solve, and why it matters — without sounding salesy. 6️⃣ AI + Human Workflow 6 AI prompting templates that help generate hooks, posts, and DMs without losing relevance or judgment. 7️⃣ About Section System 6 About section templates with fully written, real examples showing how to turn profile views into inbound conversations. The complete library includes: ✓ 28 DM templates with context + timing rules ✓ 9 lead magnet post structures with delivery flows ✓ 19 proven hook= frameworks for LinkedIn posts ✓ 13 CTAs mapped by buyer intent ✓ 7 headline templates for clear positioning ✓ 6 AI prompts that support (not replace) judgment ✓ 6 About section frameworks with detailed examples (and more template examples to plug in today) P.S. Every section explains why each template works, not just what to paste. Instead of guessing what to post, say, or DM every day… You get direct access to the full template library inside our GTM Slack, where all resources live. Want the 83 LinkedIn Templates for 2026? 1️⃣ Connect with me 2️⃣ Comment “TEMPLATES” below (I’ll send access to the templates + an invite to the Slack once we’re connected) ♻️ Repost if you know a GTM operator who’s tired of winging LinkedIn

On vous offre un audit SEO gratuit de votre site avec Position 0 ! C'est le principe du passage sur le grill : nos invités sur le podcast offre un audit SEO à nos auditeurs. Cette fois-ci c'est Dan Bernier fondateur de l'agence Inéolab qui s'y colle. 20 ans d'expérience SEO à votre service, il est venu dans Position 0 - Le podcast SEO 0 avec Thomas MEYER. Et comme toujours on vous offre un audit gratuit avec le passage sur le grill. Il vous suffit de mettre votre site en commentaire et le tirage au sort aura lieu dès demain ! Image générée par IA bien sûr 😉

J'ai généré 132 RDV qualifiés en 3 mois. Sans pub. Sans prospection.Sans LinkedIn. Juste YouTube Et je te dévoile comment tu peux faire pareil⭣. Et non, je n’ai pas “buzzé”. J’ai juste installé une machine à rendez-vous entrants. Voici ce que j’ai compris : → Le vrai problème, c’est pas la prospection. C’est d’en dépendre. YouTube te permet de : Créer un actif qui vend pendant que tu dors Multiplier les RDV qualifiés sans spammer Être perçu comme une autorité (même avec 300 vues) Mon système tient en 3 piliers : Contenu à vol d’autorité (hacking intelligent des vidéos populaires) Contenu à plan d’action (tu veux X ? voici les 3 étapes) Contenu comparatif (pour installer ton positionnement) Ajoute à ça : Des CTA invisibles mais redoutables Une stratégie post-publication Un système de tri qui ne laisse passer que les bons Et tu te retrouves avec 30 à 40 RDV entrants / mois avec 4 vidéos seulement. Tu veux voir le reste de la video youtube ? Commente "RDV", et je t’envoie Tout ;).

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗮𝗹𝘄𝗮𝘆𝘀 𝘁𝗲𝗹𝗹 𝘄𝗵𝗲𝗻 𝗮 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱... ...and when they’re just posting. Posting is reactive. Brand is designed. If you’ve been consistent on LinkedIn for months and nothing has changed… …it’s rarely a “more content” problem. It’s usually one of two traps. 𝗧𝗿𝗮𝗽 #𝟭: 𝗬𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁 𝗴𝗲𝘁𝘀 𝗿𝗲𝘄𝗮𝗿𝗱𝗲𝗱. A carousel goes viral, so you make carousels. A one-liner hits, so you write one-liners. You keep pivoting based on what performed for someone else last week. That’s not strategy. That’s chasing signals. You might get impressions. But you won’t get preference. Because the market doesn’t remember formats. It remembers a point of view. 𝗧𝗿𝗮𝗽 #𝟮: 𝗬𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗳𝗼𝗿 𝘀𝗲𝗹𝗳-𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻. You post what you feel like posting. You ignore how distribution works. You write thoughtful pieces that reach 200 people… …when your buyers are sitting in the other 200,000. You have substance. But no delivery system. So you stay invisible while louder, less qualified people get picked. Neither trap builds a legacy brand. One makes you visible and vague. The other makes you brilliant and buried. Whales don’t hire the loudest. They hire the safest bet. The person whose thinking is so clear it lowers risk. That’s the real job of premium personal branding: Not more content. More conviction. More clarity. More “this is the person.” 70% you. 30% distribution discipline. Enough truth to be trusted. Enough structure to be found. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮𝗻 𝗲𝘅𝗲𝗰/𝗳𝗼𝘂𝗻𝗱𝗲𝗿/𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀𝗻’𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗶𝗻𝗯𝗼𝘂𝗻𝗱, 𝗜 𝗼𝗽𝗲𝗻 𝗮 𝘀𝗺𝗮𝗹𝗹 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗰𝗮𝗹𝗹𝘀 𝗲𝗮𝗰𝗵 𝗺𝗼𝗻𝘁𝗵. It’s 15 minutes. No deck. No fluff. Just a direct read on what your market is assuming about you and what to change so the right people start leaning in. DM "Discover," to learn more.

Your expertise is invisible if your positioning is off. You can have 25 years of experience (like Scott) or deep industry knowledge (like Ahlam)... But if decision-makers can't "categorize" your value in 3 seconds, they move on. In my latest carousel, I break down how we took two polar-opposite profiles and turned them into lead-gen machines: ✅ From Harvard alum to 4x viral authority. ✅ From "silent profile" to Forbes features. The transformation didn't happen by accident. We overhauled their niche, rebuilt their authority, and shifted from generic posts to conversion-driven content. Swipe through to see the exact steps we took. ➡️ Is it time to turn your profile into an inbound machine? 📩 Message me “POSITIONING” to get started.

Most advisors think they need more knowledge. What they really need is a voice. This industry is full of brilliant professionals. But brilliance without communication is invisible. And invisible advisors don’t grow. The uncomfortable truth? Your expertise isn’t the problem. Your ability to package, position, and present that expertise is. Most advisors rely on: • 10 years of credentials • A generic “comprehensive planning” pitch • A website that sounds like a brochure • Referrals that used to come in • Content that educates… but never converts And then wonder why growth feels slow, forced, or random. The advisors who win today aren’t the ones with the most knowledge they’re the ones who know how to make their knowledge valuable in the market. Here are the real difference-makers: 1️⃣ Authority Positioning (The “Why You?” Skill) If you can’t explain in 10 seconds why you’re different, the market won’t do it for you. 2️⃣ Niche Pattern Recognition Top advisors don’t just pick a niche they understand its stressors, incentives, money psychology, compensation, and fears. That’s what creates instant relevance. 3️⃣ POV Content (Not Education Content) Education informs. POV converts. People hire perspective, not articles. 4️⃣ A Named, Specific Offer “Book a call if you need help” is not an offer. A defined transformation is. A name → creates memory. Specificity → creates trust. Clarity → creates demand. 5️⃣ Platform-Specific Demand Engine LinkedIn isn’t about volume. It’s about message–market fit. One right post can outperform 50 average ones. 6️⃣ A Proprietary Method Behind Everything When you don’t show your method, people assume you don’t have one. A method = safety. Safety = inbound. 7️⃣ Conversation-Led Growth DMs > impressions. The advisors who know how to start the right conversations win bigger and faster. 8️⃣ A Brand That Works While You’re Off the Clock Brand compounds. Content compounds. Positioning compounds. You just collect the inbound later. The modern advisor’s edge isn’t knowledge. It’s communication. It’s clarity. It’s skill stacking. You don’t need to be louder. You need to be sharper. 📌 If you want a high-res PDF of this sheet: 1. Follow Rohit Virkud. 2. Like the post. 3. Repost to your network.

I spent two weeks writing a article that got 200 views. I use Claude Cowork to spot the 4-minute ideas that get 17 million views. Steal the full playbook ↓ That is the Power Law in action. Effort does not equal reward on the internet. In music, 1% of Spotify songs get 90% of the streams. 90,000 songs drop every day. The median gets 30 plays. Content works the same way. Most creators get one viral hit and move on to the next idea. That is a mistake. When you find a hit, you double down. You do not move on. One massive hit pays for everything. Peter Thiel turned a $500K bet on Facebook into $1 billion. One bet. 2000x return. You need volume to find your Facebook. I built a system to automate this search using The AI Power Law Engine. It includes the copy-paste workflows: • Analytics: The "Outlier Detective" (Spot breakout signals before a post peaks). • Distribution: The "Compounding Engine" (Turn 1 viral hit into 10 formats). • Content: The "Volume Generator" (Produce 500 posts in weeks). • Strategy: The "Portfolio Allocator" (Split effort 80/20 between volume and big swings). Want the complete playbook? 1. Like this post. 2. Comment "POWER" below. 3. Make sure we are connected. I will DM it to you for free. P.S. ♻️ Repost for priority access — inbox gets busy fast.

I’ve studied circa 500 high-converting LinkedIn posts. These 6 things impact conversion the most: Over the years, I’ve gathered a lot of data on what converts, what doesn’t, and why. That’s across 880 client program sign-ups and $3,5M in inbound revenue. → If this is useful, comment “access” for a 1-hour training on how to convert your audience (it's brilliant). No email required. The 6 factors that predict conversion: 1️⃣ Content formatting & density. Formatting: How easy is your post to read and scan? → Save and model content that gets and keeps your attention. Density: Am I getting value every 5-7 seconds? → Value people’s time, remove cognitive load. And attention is earned every 2-3 seconds. Earn it, deliver. 2️⃣ Recognition Speak to exactly what your audience is experiencing and carrying And know how & when. Otherwise, you lose trust. The conclusions to trigger: → This is exactly what I’ve been dealing with → This person gets it, they know what it’s like → This person is describing what I’ve been thinking 3️⃣ Words carry weight Some build trust, some lower it. → Words you use carry memory. Some can remind prospects of bad experiences. Lesson: Great copy is about not triggering resistance. I’ve found that the content that converts best speaks mostly to people’s subconscious. The conscious picks it up later and makes sense of it. Also, learn the art of adding believability to your copy. The more “yeses” you get, the less resistance you create. 4️⃣ Triggering emotions Content that you remember weeks later? I guarantee it triggered an emotion or more. When your posts become memorable, they convert better (oh boy, I got data for this). I’ve found that relatability is the best way to do this. People can recall content that reminds them of themselves and their values. When buyers see themselves in your words, they store it (voilà). 5️⃣ The strongest persuasion is invisible This 5th finding was the most consistent: → Guiding readers to their own conclusions is by far the strongest persuasion mechanism. The strongest cognitive biases back this up (neuroscience does too). Ask: What must I demonstrate to be true for people to want to work with me? Then: What must I show to be true for them to get to these conclusions on their own? Resonance through emotional safety is a brilliant way to do this, too. 6️⃣ Mental pictures The highest-converting content doesn’t just communicate an idea. It creates a scene. The brain thinks in images. Experienced content > Explained content Let’s picture this together: You sit down to write your next post, you remember reading this post of mine, and a brilliant idea comes to mind. You start writing the hook with a smile on. Anyway, what I want to say: The clearer the picture you create, the less your reader has to “figure it out. I don’t have much more space left. Who wants part 2? Repost for others to read and learn ♥️

Les 3 Types de Contenus à Publier sur les Réseaux Sociaux en 2024 ! 💥 J'ai remarqué qu'il y avait 3 grands types de contenus... ...qui marchent le mieux sur les réseaux sociaux ! (Et notamment LinkedIn 😏) Alors décryptage en carrousel cette fois-ci ! Parce que les Réseaux Sociaux sont avant tout des espaces Sociaux (On l'oublie trop souvent !) Et d'ailleurs... ...Si tu me donnes en commentaire Ta Thématique (ou ton activité) ET Ton audience Cible (tes clients)... ... Je te donne les 3 grands axes / sujets que tu peux exploiter sur les réseaux sociaux ! C'est la base d'une bonne charte éditoriale ✨😉 #réseauxsociaux #linkedin #contenus #inboundmarketing #charteéditoriale #ideedecontenus

300,000+ people saw our content in the last 14 days But we only posted 3x/ week per account. Comment "CONTENT" and I'll send you my system. Most people treat content like a numbers game. Post 3x a day. Comment for hours. Burn out in 8 weeks. I treat content like a lead generation system. Now our LinkedIn looks like this: → 200K+ impressions in 14 days on one account → 7-12 inbound DMs per week/ account from strangers → Booked 23 calls in 14 days only through content → Built a 683 person community from 0 in 18 days → Outperformed accounts posting 3x more than us Here's what's inside our content system: ☑ Our "Source Content" method (write once, distribute everywhere) ☑ How we turn 1 deep post into 7 days of content ☑ The only 5 post types you'll ever need ☑ The 3 content buckets that actually convert ☑ Our daily content distribution method ☑ The content → pipeline flow that turns likes into calls ☑ Copy/paste hooks and post templated that get 15K+ impressions The truth? Your posts reach people who already follow you. Your system reaches people who've never heard of you. Most creators post daily with nothing to show for it. Want the exact content system behind those 300,000+ impressions? Comment "CONTENT" and I'll DM you our full system. ♻️ Repost this for priority access.

Your lead magnet is talking to an empty room. You did exactly what the experts told you to do. You wrote for your Ideal Customer Profile. You used their jargon. Solved their specific problem. And it fell flat. Zero leads. Here's the problem. Your dream buyer isn't in your audience yet. You're trying to close a deal before you've built a crowd. That's like performing a concert in an empty stadium. Lead magnets aren't a one-size-fits-all tool. There are three levels. And you need all three running at once. 1. The TAM Lead Magnet. Total Addressable Market. This is your viral hook. Broad appeal. It builds the crowd. High volume, low qualification. This is your top of funnel. 2. The SAM Lead Magnet. Serviceable Available Market. This is for your industry. It segments the crowd by interest. It filters out the noise. This is your middle of funnel. 3. The ICP Lead Magnet. Ideal Customer Profile. This is laser-focused. It speaks directly to the buyer. It uses jargon as a weapon to qualify. This is your bottom of funnel. Most people start and stop at #3. A fatal error. The real system runs all three simultaneously. One builds the audience. One filters the audience. One converts the audience. It's a complete funnel. Not just one piece of it. For the past two weeks, we built the machine. Week 1: We built the viral hooks. Week 2: We built the lead capture engine. This week, we build the strategy that ties it all together. In my final, free webinar of this trilogy, I'm showing you the entire playbook. • How to build killer lead magnets for TAM, SAM, and ICP. • Distribution tactics that work without a huge ad spend. • The 5 metrics that actually matter for conversion. • Common mistakes that kill your funnel. • Live demos in LeadPanther. This is the final chapter. The system from top to bottom. It's this Thursday, Feb 26 at 11:00 AM ET. Comment STRATEGY and I'll send you two things: 1. The link to register for Thursday's webinar. 2. A free guide on lead magnet strategy so you show up ready.

There are two types of LinkedIn content. Most founders only know one of them. Every founder needs to know them both to grow on LinkedIn. They serve completely different purposes. Most people are creating one without realising they're neglecting the other. Visibility content is designed to grow your audience and get you in front of new people. Think hot takes, observations, and personal stories with a broad lesson. The goal is reach and recognition. It gets you seen by people who have never heard of you. A founder sharing a hard lesson from their first failed hire will always out-reach a post about their service offering. That's visibility working. Whereas converting content is designed to make the right person take action. Think frameworks, case studies, and proof of results.  The goal is trust and decision-making. It turns a warm audience member into an inbound lead. A case study works because the reader sees themselves in the result. That's what makes them believe it's possible for them. Both matter.  But they do completely different jobs in your funnel. Stop posting visibility content on repeat and wondering why nobody reaches out. And don't skip straight to converting content before building trust. The sequence matters as much as the content itself. Here is a rough split to work toward: Around 70% of your posts should be building visibility and warming your audience. This is made up of a slightly broader reach, new eyeballs, recognition in your niche. Around 30% should be driving converting content. Here, you're moving the right people from interested to ready. To apply this now: Look at your last 10 posts and count how many were trying to reach new people vs move warm ones to action. That split will tell you everything. The ratio shifts depending on where you are in your growth journey. (E.g. If you've been posting for years like Thomas Pearce) Earlier stage founders need to prioritise visibility first.  More established brands can start pushing that convertibility number up. But the principle stays the same. Visibility without converting content is just a following. Converting without visibility content is selling to an empty room. And that's why you need both. If you want to turn this into a full system, grab TCA's free Lead Generation Blueprint. It covers the exact content strategy, lead magnet framework, and pipeline system that makes both visibility and converting work together. 👉 https://lnkd.in/eBsucbM8 When you download, you'll also get invited to our webinar next Thursday: How to Sell on LinkedIn & Social Media. We'll walk through how to build a content system that attracts the right people and converts them into clients. What type of content are you focusing on creating right now? 💾 Save this to audit your last 10 posts. ♻ Repost to help founders who need to change their LI strategy. And follow me, Josh S., for more frameworks like this.

NEVER pay an outreach agency again. This free Claude Code system replaces a $5K/month LinkedIn outreach retainer. Most teams struggle with LinkedIn outbound: - Manually prospecting for hours - Sending generic DMs that get ignored - Guessing who’s actually ready to buy - Burning time on people who’ll never reply I rebuilt our entire LinkedIn outreach process using Claude Code. And it changed everything. Not as a CRM. Not as a basic automation tool. But as an intent-driven outreach system that identifies buyers before you ever message them. The capabilities are insane: → Detects buying intent → Finds prospects already engaging with relevant content → Builds daily, high-intent lead lists automatically → Launches personalized outreach without manual research → Turns inbound engagement into outbound wins I used this to train myself and my team to book meetings consistently without agencies or SDR churn. The best part? You don’t start with templates. You start with real intent signals: - Post engagement - Profile views - Keyword interactions - Competitor activity So every message feels timely not spammy. I’ve documented the entire Claude Code outreach system and made it free: → How to design intent-based ICPs (not generic personas) → The exact signals Claude looks for to identify ready-to-buy prospects → How to turn LinkedIn engagement into outbound-ready lead lists → Outreach flows that start conversations (not pitch slaps) → The weekly system we use to book meetings consistently Want the system? 1. Connect with me 2. Comment “OUTREACH” below I’ll send it straight to your DMs. P.S. We must be connected so I can DM you P.P.S. Repost this and I’ll also share the exact outreach sequences we run with Claude.

8,513,501 impressions and 50,000 followers in 8 months. My Claude AI content team did all the heavy lifting. I am giving it away for free ↓ Most people think those numbers come from posting more. They do not. In content, 1% of posts get 90% of the engagement. The other 99% fight for scraps. You cannot predict which post will hit. You can only stay in the game long enough to find out. The old way burns you out before you ever hit. I stopped grinding and built a team instead. Four AI roles. Each one handles a piece of the system. A Volume Generator that produces posts in bulk so I always have tickets in the lottery. An Outlier Detective that spots breakout signals before a post peaks. A Compounding Engine that turns one viral hit into 10 formats. A Portfolio Allocator that splits my effort 80/20 between volume and big swings. That is The AI Power Law Engine. It is the exact system behind 8.5M impressions from a standing start. Want the complete playbook? 1. Like this post. 2. Comment "ENGINE" below. 3. Make sure we are connected. I will DM it to you for free. P.S. ♻️ Repost for priority access — inbox gets busy fast.