Exemples de lead magnets LinkedIn en client engagement

🚨 BREAKING: McKinsey just revealed why 2/3 of “AI initiatives” never make it past the pilot stage. Everyone’s “using AI” now. But in most companies, most of it lives in: - One enthusiastic team’s sandbox - A few rogue Zapier automations - And a dead Slack channel called hashtag #ai-experiments McKinsey’s latest State of AI report shows: → ~2/3 of companies never scale beyond pilots → Only a small minority see real, enterprise-level impact Accenture and BCG are seeing the same thing with their clients: The problem isn’t tools. It’s the missing bridge between. When we go into companies (50–5000+ employees) and do AI automation audits, we see the same patterns on repeat: No owner after the pilot ends No success metric (beyond “it looks impressive”) No fallback when the AI gets it wrong No change management (so teams quietly ignore it) No monitoring (so the first failure kills trust) So we started asking a different question: “What if we treated AI automations like products, not like internal experiments?” For our clients, we now run every AI initiative through a Pilot → Production Pipeline: 1. Business Case First If we can’t tie the automation to revenue, margin, or a key SLA, we don’t build it. 2. Owner + KPI, Upfront One person. One metric. One timeline. No “innovation in general”. 3. Production-Ready Spec Trigger, data sources, edge cases, escalation rules, and what happens when it fails. 4. Shadow Mode Before Go-Live The AI runs in parallel to humans for 2–4+ weeks so we track everything and see real-world breakage before customers do. 5. Monitoring & Change Management Dashboards, feedback loops, and comms so the frontline knows what changed, why it’s better & how to escalate. To make this easier, I packaged the exact framework we use with clients into a Pilot-to-Production AI Checklist you can plug into your next project: ✅ 30-point Pilot → Production checklist ✅ The 5 non-negotiables before you ship any AI automation ✅ A one-page spec template you can send to any internal team or vendor ✅ A simple scoring model to kill weak pilots early Comment “CHECKLIST” and I’ll send it to you. (Make sure you’re connected)

The 5% Playbook: Your Blueprint for AI Success Forget the shiny new models and endless features. The real difference between the 5% that succeed with AI and the 95% that fail? Their adoption process. In the last few months, I'm seeing our clients make the real shifts: - From scatter pilots to 3-5 high-impact use cases - From measuring tool usage to measuring business outcomes - From asking "What can AI do?" to "How do we redesign around AI?” And it’s starting to shift the business. This is what AI looks like when it's actually working. It's not about just experimentation anymore. It's about operational and leadership shifts that deliver genuine value. But getting there requires a coordinated approach across 10 vectors - your 5% Playbook. I've opened up a limited number of 30-minute Executive AI Planning Sessions next week. In this focused, strategy-only session, we'll outline your blueprint for success. We'll identify the high-value workflows that will move the needle and define the metrics that matter. Ready to be in the 5% that make AI work for them? DM me "BLUEPRINT" and I'll share the next steps. P.S. I only take on a handful of new clients at a time to make sure every strategy gets my full attention. If you've been thinking about it, now is the time. 📌Subscribe my monthly newsletter: https://lnkd.in/eVDzbvKE